Now is the perfect time to put your home on the market to take advantage of a surge in buyers browsing properties online during the Christmas holidays and into January.
According to figures released by Rightmove, traffic to the UK’s largest property portal dips to the lowest point on Christmas Day, when people are naturally spending quality time with their families and loved ones, but then increases by around 230% by 2nd January. This trend in traffic is consistent with activity levels on the Premier Properties website. Last year, we experienced a massive spike in browsers the day after boxing day and this continued into January, with the busiest day of 2019 being the 4th January.
It is clear from these stats that buyers are using the Christmas holiday “downtime” to consider a possible home move and take steps to look at what’s on the market. It’s one of the few holidays where families are all together and most likely at home, so any discussions about a move in the New Year can be had.
Get ready for the January rush!
Last year, four of the top five busiest days on the Rightmove platform were in January:
13th January
21st January
27th January
2nd January
18th February
There can be a few reasons why this might be the case; typically some people do wait until a new calendar year before deciding if indeed they are going to buy or sell, make a move up or down the ladder or perhaps move to a different location altogether. Their research may begin early in the year and help them take the first steps in the process. This brings fresh properties and buyers into the market that weren’t present in the previous year.
A new year can also see previously active buyers resume their search after putting plans on hold in the run up to the festive period. Holidays or budgeting for Christmas can prompt some to shift their focus temporarily so once Christmas and New Year are out of the way, it’s on with the show and back onto the property portals again for them.
Taking a much closer look at the local market, there were 156 new properties hitting the market in Perthshire in January 2019 and a fairly impressive total of 129 sales were agreed in that month alone. We then start to see a gradual increase of activity and more new properties and sales being agreed. With new listings rising, it could create more choice for buyers and more competition for those selling, thus potentially shifting the balance of supply and demand in favour of the buyer.
Homeowners seem to be more and more aware of this bounce in activity early in the year and the positive results than can be achieved. We already have some properties scheduled in for photos early in January and even some clients that have their photos and particulars good to go already and only require the home report to get their property on the market.
What our clients say about us
Testimonials
"We put our property on the market with Premier just prior to lockdown but subsequently withdrew it. We were very happy with how Alan handled the situation at that time as well as the marketing. We originally went to them through the recommendation of a mortgage consultant.
We loved the Facebook countdown! The photography and virtual tour were first class. The photographer obviously took a great pride in her work and the results spoke for themselves.
You contacted people who had shown an interest in similar properties and we actually had 3 viewings booked before it was released. Bartek did wonderfully well in convincing the buyer what to offer.
The service was excellent in particular Bartek who showed potential buyers around and Alan who offered great advice on the deal.
This was our first move in 34yrs so we were very nervous but everything went quickly and well leaving us to only worry about the actual physical move. Overall, we felt very pleased and relieved.
Would certainly recommend. Premier made the necessary processes easy and understandable. They also dealt with us as people not just a client, this made us feel so much better.
It was great to know that we were in the hands of people who cared."
"From firstly meeting Katie at my property to the conclusion of the sale I cannot fault the Premier Properties Team. Many thanks for all your help, I would highly recommend."
"Great to deal with, nice people and on the ball. We had an ex-rental property to sell, and had to decide whether to 'love it' or 'list it' in it's current condition. Katie & Alan were great and understood our situation, we decided to try the property on the market and discussed a fair price for the 'list it' option.
All went well and the property sold quickly. Can't thank them enough for their advice and support. Felt happy and looked after. Would definitely recommend this company and would use them again."
"We met 3 local estate agents and chose Premier because of Alan Keddie. Very prompt turn around and felt involved in the process. Excellent feedback from whoever we dealt with. The house was sold quickly with no real issues. Overall, the experience made us feel like selling a house wasn't as tricky as we thought!
Would recommend - great team."
"Chose Premier Properties as very good reputation in the local area. Excellent all round. Very professional, efficient and friendly. Everything went extremely smoothly.
Felt we were in very good hands. Would definitely recommend for all of the aforementioned reasons."
"Very impressed by Alan and Katie. Their drive and enthusiasm stood out. Excellent marketing and communication. Efficient and knowledgeable when dealing with potential buyers and negotiating sale. I felt supported and cared for.
Would recommend. The service provided was sympathetic and efficient. Premier Properties are easy to talk to. I found it helpful talking to Alan because of his experience. Paula and Eleze were both pleasant and very helpful."
"Used your services before. Good marketing. Would recommend - quick, efficient, friendly team."
"PPP were recommended to me.
Customer service was fantastic from Katie's first visit to being kept updated by Eleze and Paula. Fully trusted them and was kept well informed.
Had a few wobbles myself but the girls restored my faith in the process. Alan also quelled my fears when selling my mum's house. It was a stressful time, but I felt very supported.
The overall experience made me feel confident and cared for.
100% would recommend. Easy to speak to everyone, felt important to them and reassurance was very welcome!
I'll be popping in to say thank you personally."
"Thank you for making our buying process so easy!! We were also lucky enough to be tenants through you guys and it was the same great service! Would highly recommend! Thank you again!"
"Kevin and team were great from start to finish when it came to renting from them. The process was simple and we were kept informed all the way. When we had a couple of issues with the house they were sorted straight away. They were very professional and efficient. I would highly recommend using Premier properties to either rent your property or rent from them."
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