How much is your property worth?

7 factors which can influence price

The short answer is that a property is only worth what the market is willing to pay for it, but in this blog piece we look closer at 7 factors which can influence exactly how much a property is likely to sell for and what can be done to influence the eventual outcome.

1. Market Evidence

We base our advice on our own vast experience of buying and selling properties in the Perthshire area and also by analysing local market data that we have access to which includes, where possible, previous sales within close proximity to your own property and of a similar size and type. Ultimately it is the appointed surveyor who will establish the valuation on the home report following their full inspection, but it will also be based on market evidence similar to our own. Our extensive local knowledge of working and living in the area gives us a key insight into how different areas are performing and what times of year may be better to sell in.

2. Being Realistic

One of the reasons we feel we have performed well in selling so many properties is because we are being very honest and realistic with the valuations and advice we are giving to our clients. Giving an indication of a value isn’t an exact science. There is no simple calculation that will be completely accurate, but we never waver from being completely transparent and truthful as to how or why we have arrived at our opinion. In a competitive industry, some agents may be tempted to overpromise and simply overvalue a property to win instructions.  However, this  can have an impact on the length of time a property sits on the market and whether a sale is achieved at all. Independent Rightmove data shows that, although we are one of the top performers for sales across all of Perthshire, we feature very low on the number of price reductions that we action on our properties.  This demonstrates that our valuations and pricing of properties is very accurate.

3. Features

Two neighbouring properties could very well sell for two completely different prices. If one requires significant modernisation or upgrading, it’s only natural that it may sell for a lower price. Things like a garage, south-facing garden, scope for extending, views and storage space can all have a say in how much a property will sell for. This is why we suggest having one of our property experts visit your home to fully appreciate and understand all of the key features it boasts in order to help arrive at an accurate valuation. 

4. Presentation

The condition of your property can have a major say in, not only achieving a sale, but generating viewings in the first place. We produce a full colour printed brochure for every property we list, together with floorplans, professional photos and an HD video tour. Before this takes place, we advise clients of the benefits of decluttering, tidying rooms or addressing any problem areas and how taking that little bit of extra time can really enhance first impressions. This is equally important for when viewers are booked to view

5. Location

There’s no doubt that the same type of property may sell for a different price if it’s located in a different area. Different areas of Perthshire can perform very differently from one another, let alone different areas of the
country. Again this is where our local knowledge and experience can prove to be crucial in establishing an accurate market value of a property. Things like school catchment, access to amenities and travel links all may have a say in what makes a location more desirable.

6. Marketing

When marketing a property, you want to make sure as many people as possible know about it. Whether it’s online, by word of mouth, by phone, email or a simple ‘For Sale’ board, generating as much interest in your property can be vital when trying to achieve the best possible price. This is why we use various platforms and methods to do exactly that. Using major property portals such as Rightmove, Zoopla and OnTheMarket, as well and our own busy website and social media sites (such as Facebook, Twitter and Instagram) open your property up to the widest possible online market.  In addition, we still believe in using the traditional methods to go that extra mile and leave no stone unturned in finding the perfect buyer.

7. Negotiation

The art of negotiating is a key attribute across a number of different industries and lines of work and estate agency is no different. How this aspect of a sale is handled can truly make or break how much your home could sell for. Knowing how to say something and when to say it comes with years of experience and being involved in hundreds, if not thousands, of sale and purchase negotiations. Whilst we may value a property at a certain level, our aim is to achieve the highest possible price and we often agree sales in excess of the home report value. 

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Testimonials
Fiona McCafferty (August 2019) – “Excellent service from start to finish, good quality photos, good efficient marketing, staff are brilliant and very helpful, on the ball!!”Fiona McCafferty (August 2019) – “Excellent service from start to finish, good quality photos, good efficient marketing, staff are brilliant and very helpful, on the ball!!”2 Bed Modern Apartment - Stanley Mills

I was recommended Premier Properties by friends.

Excellent service from start to finish, good quality photos, good efficient marketing, staff are brilliant and very helpful, on the ball!! Didn't take many viewings but appointments arranged quickly and sale in 10 days, excellent!

Communication first class, staff knowledge is excellent - Negotiated well, we got highest sale price in area. Your company is well run, organised and efficient, couldn't ask for more.

I would definitely recommend Premier Properties, for all reasons stated above

 

Deborah Garry (August 2019) – “The overall experience was good – Great service.  Premier Properties were friendly, efficient, professional and more importantly effective.”Deborah Garry (August 2019) – “The overall experience was good – Great service.  Premier Properties were friendly, efficient, professional and more importantly effective.”3 Bed Semi Detached House, Perth

I had been monitoring online presence and viewing properties for some time – this was the main reason I chose to sell with Premier Properties.

Excellent media was used for marketing, and the dealings with potential buyers was very professional and efficient. Communication was excellent - negotiations were fair and appropriate taking cognisance of my wishes.

The overall experience was good - Great service.  Premier Properties were friendly, efficient, professional and more importantly effective.

Mary Mackie (August 2019) – “I would definitely recommend Premier Properties – no reason not to – a better service could not have been provided”Mary Mackie (August 2019) – “I would definitely recommend Premier Properties – no reason not to – a better service could not have been provided”3 Bed Detached House, Perth

I chose Premier Properties to sell because they appeared to know what they were talking about.

Cloe and Laura were the people I dealt the most with and they were very organised and very pleasant to deal with. Only one word to describe the communication received - Excellent.

I thought Katie did the best which could have been achieved when it came to the negotiation of the sale.

The overall experience was very professional and made me feel very happy with all aspects of the services provided throughout the process. I would definitely recommend Premier Properties - no reason not to - a better service could not have been provided

You are all doing a great job - no constructive criticism to feedback - and I am known to be a hard person to please!

Alastair Redpath (August 2019) – “The overall experience left us feeling very satisfied – you managed to sell our house, two other estate agents did not!”Alastair Redpath (August 2019) – “The overall experience left us feeling very satisfied – you managed to sell our house, two other estate agents did not!”4 Bed Detached House, Abernethy

Premier Properties was recommended to us through word of mouth.

All of the marketing was very good, the communication was also excellent, we were informed of the position of potential buyers etc. There was no negotiation required - we accepted the buyers first offer.

The overall experience left us feeling very satisfied - you managed to sell our house, two other estate agents did not!

Excellent service carried out very efficiently and politely - nothing was too much trouble

 

Linda Annandale (August 2019) – “Very professional and easy to deal with. Always kept informed and nothing is a bother to them. Keep up the good work.”Linda Annandale (August 2019) – “Very professional and easy to deal with. Always kept informed and nothing is a bother to them. Keep up the good work.”2 Bed Recently Refurbished Flat

We chose to sell with them as we have used PPP before to sell another property.

The marketing of the property was excellent, no complaints from us. Video footage was good to see the property at its best. Everything was dealt with excellently - all viewings done by PPP which was ideal for us.  The communication was outstanding.  Any queries we had were dealt with so professionally and we were always kept well informed.

The negotiation of the sale was also excellent. We were completely satisfied as not having to worry about advertising or potential viewings. Everything was dealt with for us.

We would absolutely recommend them. Very professional and easy to deal with.  Always kept informed and nothing is a bother to them. Keep up the good work.

 

Rick Bartolli (August 2019) – “We felt you cared and valued us as a client, and yes –  we would definitely recommend you.”Rick Bartolli (August 2019) – “We felt you cared and valued us as a client, and yes –  we would definitely recommend you.”4/5 Bed Detached House, Murthly

Premier Properties were recommended by my son who had used your services previously.

Very happy with the brochure. It did initially require some changes, but this was done quickly and professionally.

Only one conducting viewing required and this was done superbly.  Other viewings done by ourselves, but the communication from the Premier Properties team was excellent.  All very professional, knowledgeable and with quick responses. The negotiation of the sale was excellent!

We felt you cared and valued us as a client, we would definitely recommend you.

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