How much is your property worth?

7 factors which can influence price

The short answer is that a property is only worth what the market is willing to pay for it, but in this blog piece we look closer at 7 factors which can influence exactly how much a property is likely to sell for and what can be done to influence the eventual outcome.

1. Market Evidence

We base our advice on our own vast experience of buying and selling properties in the Perthshire area and also by analysing local market data that we have access to which includes, where possible, previous sales within close proximity to your own property and of a similar size and type. Ultimately it is the appointed surveyor who will establish the valuation on the home report following their full inspection, but it will also be based on market evidence similar to our own. Our extensive local knowledge of working and living in the area gives us a key insight into how different areas are performing and what times of year may be better to sell in.

2. Being Realistic

One of the reasons we feel we have performed well in selling so many properties is because we are being very honest and realistic with the valuations and advice we are giving to our clients. Giving an indication of a value isn’t an exact science. There is no simple calculation that will be completely accurate, but we never waver from being completely transparent and truthful as to how or why we have arrived at our opinion. In a competitive industry, some agents may be tempted to overpromise and simply overvalue a property to win instructions.  However, this  can have an impact on the length of time a property sits on the market and whether a sale is achieved at all. Independent Rightmove data shows that, although we are one of the top performers for sales across all of Perthshire, we feature very low on the number of price reductions that we action on our properties.  This demonstrates that our valuations and pricing of properties is very accurate.

3. Features

Two neighbouring properties could very well sell for two completely different prices. If one requires significant modernisation or upgrading, it’s only natural that it may sell for a lower price. Things like a garage, south-facing garden, scope for extending, views and storage space can all have a say in how much a property will sell for. This is why we suggest having one of our property experts visit your home to fully appreciate and understand all of the key features it boasts in order to help arrive at an accurate valuation. 

4. Presentation

The condition of your property can have a major say in, not only achieving a sale, but generating viewings in the first place. We produce a full colour printed brochure for every property we list, together with floorplans, professional photos and an HD video tour. Before this takes place, we advise clients of the benefits of decluttering, tidying rooms or addressing any problem areas and how taking that little bit of extra time can really enhance first impressions. This is equally important for when viewers are booked to view

5. Location

There’s no doubt that the same type of property may sell for a different price if it’s located in a different area. Different areas of Perthshire can perform very differently from one another, let alone different areas of the
country. Again this is where our local knowledge and experience can prove to be crucial in establishing an accurate market value of a property. Things like school catchment, access to amenities and travel links all may have a say in what makes a location more desirable.

6. Marketing

When marketing a property, you want to make sure as many people as possible know about it. Whether it’s online, by word of mouth, by phone, email or a simple ‘For Sale’ board, generating as much interest in your property can be vital when trying to achieve the best possible price. This is why we use various platforms and methods to do exactly that. Using major property portals such as Rightmove, Zoopla and OnTheMarket, as well and our own busy website and social media sites (such as Facebook, Twitter and Instagram) open your property up to the widest possible online market.  In addition, we still believe in using the traditional methods to go that extra mile and leave no stone unturned in finding the perfect buyer.

7. Negotiation

The art of negotiating is a key attribute across a number of different industries and lines of work and estate agency is no different. How this aspect of a sale is handled can truly make or break how much your home could sell for. Knowing how to say something and when to say it comes with years of experience and being involved in hundreds, if not thousands, of sale and purchase negotiations. Whilst we may value a property at a certain level, our aim is to achieve the highest possible price and we often agree sales in excess of the home report value. 

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Testimonials
Ronald Thom (Oct 2019) – “All marketing was excellent and professionally done. Extremely pleased with how potential buyers were dealt with. The communication was excellent – updated after each viewing.”Ronald Thom (Oct 2019) – “All marketing was excellent and professionally done. Extremely pleased with how potential buyers were dealt with. The communication was excellent – updated after each viewing.”4 Bed Detached bungalow - Scone

We were recommended Premier Properties by a friend. Katie visited with the marketing information and convinced us Premier was the company to use.

All marketing was excellent and professionally done. Extremely pleased with how potential buyers were dealt with. The communication was excellent - updated after each viewing. Can't praise Laura and Cloe enough.

Very pleased with the negotiations - Happy from start to finish.

We would definitely recommend Premier Properties - All down to Katie, Laura and Cloe.

Russell Haggart (Oct 2019) – “Potential viewers were dealt with effectively, and all the staff were friendly and very helpful.”Russell Haggart (Oct 2019) – “Potential viewers were dealt with effectively, and all the staff were friendly and very helpful.”3 Bed Semi Detached house- Bridge of Earn

We chose Premier properties to sell our property because we know Alan Keddie.

The marketing was very good. No complaints. Potential viewers were dealt with effectively, and all the staff were friendly and very helpful.

Alan done a fantastic job when it came to the negotiations.

Everything went very smooth no complaints at all.

Steve & Mary Panton (Oct 2019) – “Great service and would recommend to others due to the friendly and professional service.”Steve & Mary Panton (Oct 2019) – “Great service and would recommend to others due to the friendly and professional service.”4 Bed Detached house- Perth

We chose to sell through Premier Properties due to their local reputation.

Good exposure of the property throughout all media channels. Cloe and Laura were always very professional and friendly. We were all kept updated with any relevant info - Katie pushed it hard, over the final hurdle.

Great service and would recommend to others due to the friendly and professional service.

Dannii Christie (Sept 2019) – “My experience with all the staff that I have spoken to within your company have been fabulous and hugely helpful.”Dannii Christie (Sept 2019) – “My experience with all the staff that I have spoken to within your company have been fabulous and hugely helpful.”2 Bed Detached house- Auchterarder

Premier Properties had been recommended to me and my solicitor also recommended them.

I think the fact that you sold my property in a week says how good your marketing is. I wanted nothing to do with the viewing or deal with potential buyers and this is what I got, as one of my dogs doesn't keep well, I wanted to cause him as little stress as possible and you guys made that happen.

My experience with all the staff that I have spoken to within your company have been fabulous and hugely helpful. I got what I wanted when it came to the negotiation side.

Fantastic company. I have already recommended you to someone and going forward if I hear of anyone, I will pass your details on.

I would definitely recommend - friendly, professional and extremely helpful.

Maggie Myles (Sept 2019) – “We were made to feel special by both Gary & Laura who went the extra mile for us. Always felt we were in safe hands & knew we were dealing with professionals.”Maggie Myles (Sept 2019) – “We were made to feel special by both Gary & Laura who went the extra mile for us. Always felt we were in safe hands & knew we were dealing with professionals.”2 Bed Semi - Detached house- Perth

We had been recommended Premier Properties by 2 friends who were very glowing in their praise of your company. The property was very quickly put on all the major platforms. The photos and video were excellent & the brochure was very attractively presented. Premier were pro-active on all fronts.

Gary and Laura did an excellent job. The communication was always of the best. Clearly Premier choose their staff carefully and from a client viewpoint the training must be good.

We were delighted with Gary's handling of negotiations. The sale was concluded very quickly.

We were made to feel special by both Gary & Laura who went the extra mile for us. Always felt we were in safe hands & knew we were dealing with professionals.

We would definitely recommend Premier Properties. Their expertise is clear to see. A very friendly team and highly professional in all they do. We had every confidence that they would do a good job for us and they delivered. Cannot find anything to be critical of. No complaints. Thank you for all your help.

 

Susan Scott (Sept 2019) – “Do not change a thing as in my opinion your team work so so well with each other to put the customer first.”Susan Scott (Sept 2019) – “Do not change a thing as in my opinion your team work so so well with each other to put the customer first.”3 Bed Detached house- Perth

I was recommended Premier Properties by a family member.

Excellent quality of marketing, and very polite and friendly staff. All enquiries were dealt with very professionally without being pushy well above normal customer service

I was kept in touch at every stage of the sale perfectly, and the negotiations were well balanced on both seller and buyer’s needs.

I was extremely delighted with the whole experience and the stress of selling was taken away from me!! I would recommend, and have already got a few of my friends to use your services as I had such a great experience

Do not change a thing as in my opinion your team work so so well with each other to put the customer first.

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