How much is your property worth?

7 factors which can influence price

The short answer is that a property is only worth what the market is willing to pay for it, but in this blog piece we look closer at 7 factors which can influence exactly how much a property is likely to sell for and what can be done to influence the eventual outcome.

1. Market Evidence

We base our advice on our own vast experience of buying and selling properties in the Perthshire area and also by analysing local market data that we have access to which includes, where possible, previous sales within close proximity to your own property and of a similar size and type. Ultimately it is the appointed surveyor who will establish the valuation on the home report following their full inspection, but it will also be based on market evidence similar to our own. Our extensive local knowledge of working and living in the area gives us a key insight into how different areas are performing and what times of year may be better to sell in.

2. Being Realistic

One of the reasons we feel we have performed well in selling so many properties is because we are being very honest and realistic with the valuations and advice we are giving to our clients. Giving an indication of a value isn’t an exact science. There is no simple calculation that will be completely accurate, but we never waver from being completely transparent and truthful as to how or why we have arrived at our opinion. In a competitive industry, some agents may be tempted to overpromise and simply overvalue a property to win instructions.  However, this  can have an impact on the length of time a property sits on the market and whether a sale is achieved at all. 

3. Features

Two neighbouring properties could very well sell for two completely different prices. If one requires significant modernisation or upgrading, it’s only natural that it may sell for a lower price. Things like a garage, south-facing garden, scope for extending, views and storage space can all have a say in how much a property will sell for. This is why we suggest having one of our property experts visit your home to fully appreciate and understand all of the key features it boasts in order to help arrive at an accurate valuation. 

4. Presentation

The condition of your property can have a major say in, not only achieving a sale, but generating viewings in the first place. We produce a full colour printed brochure for every property we list, together with floorplans, professional photos and an HD video tour. Before this takes place, we advise clients of the benefits of decluttering, tidying rooms or addressing any problem areas and how taking that little bit of extra time can really enhance first impressions. This is equally important for when viewers are booked to view

5. Location

There’s no doubt that the same type of property may sell for a different price if it’s located in a different area. Different areas of Perthshire can perform very differently from one another, let alone different areas of the
country. Again this is where our local knowledge and experience can prove to be crucial in establishing an accurate market value of a property. Things like school catchment, access to amenities and travel links all may have a say in what makes a location more desirable.

6. Marketing

When marketing a property, you want to make sure as many people as possible know about it. Whether it’s online, by word of mouth, by phone, email or a simple ‘For Sale’ board, generating as much interest in your property can be vital when trying to achieve the best possible price. This is why we use various platforms and methods to do exactly that. Using major property portals such as Rightmove, Zoopla and OnTheMarket, as well and our own busy website and social media sites (such as Facebook, Twitter and Instagram) open your property up to the widest possible online market.  In addition, we still believe in using the traditional methods to go that extra mile and leave no stone unturned in finding the perfect buyer.

7. Negotiation

The art of negotiating is a key attribute across a number of different industries and lines of work and estate agency is no different. How this aspect of a sale is handled can truly make or break how much your home could sell for. Knowing how to say something and when to say it comes with years of experience and being involved in hundreds, if not thousands, of sale and purchase negotiations. Whilst we may value a property at a certain level, our aim is to achieve the highest possible price and we often agree sales in excess of the home report value. 

Testimonials
Susan & Mark Osprey (January 2021) – “We felt very happy with the service and compared to other experiences of house sales we have had this was by far the best – caring staff, knowledgeable and appreciative of how stressful house selling can be, especially in a pandemic!”Susan & Mark Osprey (January 2021) – “We felt very happy with the service and compared to other experiences of house sales we have had this was by far the best – caring staff, knowledgeable and appreciative of how stressful house selling can be, especially in a pandemic!”Estate Agency Client - Burghmuir Road, Perth

"I wanted a local firm and was impressed with Premier when we purchased our house.  Marketing all very good, quick and easy, website all updated quickly.  As you did many of the viewings, we were very appreciative of that.  You seemed to really get a feel for what the buyer also wanted, as well as seller.  Also got feedback very quickly and we never had to chase up.  Excellent customer service and very personalised.  Always felt like you knew who we were when we called.  It felt like you wanted to sell our house as much as we did. Great to be able to use you to view properties as we were not in Perth. You always tried to get a few people to view if we were going to do it ourselves, conscious that we had to travel down for this.  We never felt rushed or pushed into anything.

We felt very happy with the service and compared to other experiences of house sales we have had this was by far the best - caring staff, knowledgeable and appreciative of how stressful house selling can be, especially in a pandemic!!  Absolutely recommend for all of the above reasons  - we wish we could use you again if/when we decide to sell our house in Aberdeenshire."

 

Moira Hutton (December 2020) – “They made me feel confident that my house would be sold.  Customer service was excellent.  Would recommend; they look after you very well.”Moira Hutton (December 2020) – “They made me feel confident that my house would be sold. Customer service was excellent. Would recommend; they look after you very well.”Estate Agency Client - Balmanno Park, Perth

"Premier Properties was recommended to me by a friend.  I was very impressed with the marketing.  Very efficient with information about potential buyers.  Negotiation was very professional.  They made me feel confident that my house would be sold.  Customer service was excellent.  Would recommend; they look after you very well."

 

Alan Cunningham (December 2020) – “Even after a couple of real set backs you stuck with it giving good advice.  On the occasions we had to contact Alan direct, he always answered/contacted us right away.  Customer service good and reassuring at times when needed it most.”Alan Cunningham (December 2020) – “Even after a couple of real set backs you stuck with it giving good advice. On the occasions we had to contact Alan direct, he always answered/contacted us right away. Customer service good and reassuring at times when needed it most.”Estate Agency Client - Juniper Place, Perth

 

"Viewed house on Premier’s site so decided it would be simpler to use Premier after speaking to Cloe then Alan & Katie.  Photos & video good, also helped with arranging home report.  Any correspondence was helpful, informative and polite.  Communication good, especially on the occasions we had to contact Alan direct, he always answered/contacted us right away.  Even after a couple of real set backs you stuck with it giving good advice whilst basically starting again with advertising and calming us down.  Customer service good and reassuring at times when needed it most, personal experience.  We were pleased and happy with the service."

Pamela Adamson (December 2020) – “Well organised team, communication good.  Took the stress out of selling for us.  Would recommend – very efficient service.”Pamela Adamson (December 2020) – “Well organised team, communication good.  Took the stress out of selling for us.  Would recommend – very efficient service.”Estate Agency Client - Alexandra Street, Perth | Sold Over Asking Price within 4 Weeks

 

"Professional approach.  Kept up to date on the whole process, photos and video accurately showed off our flat, website easy to navigate and excellent coverage online and on social media.  kept up to date on viewers feedback and had two offers within 4 weeks.  Offers were discussed with ourselves - good price negotiated for us.  Well organised team, communication good.  Took the stress out of selling for us.  Would recommend - very efficient service."

 

Andrew Clarke (December 2020) – “I felt confident and reassured during the process and customer service was spot on.”Andrew Clarke (December 2020) – “I felt confident and reassured during the process and customer service was spot on.”Estate Agency Client - Castleton Road, Auchterarder

 

"We chose Premier because of the awards they have won for service.  Excellent, good quality, advertising.  Difficult dealing with potential viewers during COVID, but Premier managed this well and viewings were all done per government rules and instructions.  Communication first class, I was always given at least two days’ notice of every viewing and background information of viewer and ability to purchase.  Negotiation all was straight forward.  I felt confident and reassured during the process and customer service was spot on.  Don’t change a thing.  Would recommend."

 

Margaret Reilly (November 2020) – “Katie and Alan both came to meet me and go through my plans for my house move. They listened. Both professional and approachable, I knew they could steer me through the selling process.  They gave me sound advice on the value of my property, a selling price that was achievable.  Experience shows.  I felt that Katie and Alan and their team really cared, I was in good hands.  They are the people to trust.”Margaret Reilly (November 2020) – “Katie and Alan both came to meet me and go through my plans for my house move. They listened. Both professional and approachable, I knew they could steer me through the selling process. They gave me sound advice on the value of my property, a selling price that was achievable. Experience shows. I felt that Katie and Alan and their team really cared, I was in good hands. They are the people to trust.”Estate Agency Client - Braeside Gardens, Perth | Sold in Less Thank a Week, Over Asking Price

 

"We asked five estate agents to value our property. I chose PPP because their approach was very personal. Katie and Alan both came to meet me and go through my plans for my house move. They listened. Both professional and approachable, I knew they could steer me through the selling process. They are the people to trust.

I was delighted with the whole package that Premier Properties put together to market my property. The photos were beautiful. The video tour is very user friendly, I was very impressed, it enabled people to view the property from their own home. All the details were on social media within 48 hours.

Alan conducted the viewings. As I was showing himself and Katie around the property, he was pointing out the main selling features, committing them to memory. He managed to fit in a potential buyer for a second viewing in an already packed diary. Talk about being in two places at once. He did well as the property sold in less than a week.

Everyone one of the staff was so kind and patient with my questions. I can't praise them enough. What a great team.

Alan and Katie were spot on with the asking price of the property; attractive to buyers and myself.  The best of both worlds.  PPP are realistic, they gave me sound advice on the value of my property, a selling price that was achievable, not pie in the sky. Experience shows.  I felt that Katie and Alan and their team really cared, I was in good hands."

 

Latest Properties