When you’re selling your home, it’s crucial to choose an estate agent which is experienced, helpful and honest and that you don’t automatically choose the agent that suggests the highest asking price.
The agent providing the highest valuation won’t necessarily achieve the best price for your property and can often lead to price reductions. Choosing the right agent can make all the difference, enabling you to sell your home quickly and for more money.
Capture Buyer Attention
A good agent will quote a realistic price based on their experience of buying and selling properties in their area, an analysis of local market data and their ability to negotiate. Listings on property portals such as Rightmove, Zoopla and OnTheMarket will get the most exposure in search results within the first week, so it’s vital to set the right price from the outset to maximise interest and viewings.
Be Realistic
Some agents will quote a high initial asking price in order to win your business. It’s nice to hear that your home is worth more than you thought, but the reality is that price is ultimately determined by offer and demand. Quite often, what will happen is that your property won’t sell simply because the asking price was too high from the outset and, the longer it doesn’t sell, the more buyers assume there’s a problem with the property. Agents will then urge you to start dropping the price and, in some instances, the property sells for less than if it had been realistically priced in the first place.
Market Evidence
There can be many reasons why a property is reduced in price and it is often something that estate agents don’t like to discuss when talking to new potential clients. At PPP we will always believe in offering complete transparency and honest information on the local market conditions. We share this knowledge to help people to progress with their plans and to make decisions based on facts and market evidence.
Fortunately, a number of national property portals allow agents to track not only sales agreed or new listings in specific areas, but also price reductions.
The latest independent data from Rightmove, the UK’s largest property portal, shows:
Price Reductions across all of Perthshire:
1st January – 31st December 2019
Agent 1 – 178
Agent 2 – 95
Agent 3 – 58
Agent 4 – 47
Agent 5 – 43
Premier Properties – 55





Questions To Ask Your Agent
So, when deciding on an agent, you should be prepared to ask the following questions:
- How many price reductions have they actioned for the year?
- How many sales have they agreed compared to number of properties listed for the year?
- How much over the asking price are they achieving for their sales?
What our clients say about us
Testimonials

"We were already using Premier Properties to let out the flat and had been very happy with the service.
Well marketed with excellent, true-to-life photos and video. Excellent customer service with on-going communication with the same agent who was knowledgeable about the current market and able to offer sensible advice. He also listened to any requests made and agreed to them, taking our wishes into consideration at all times. We were kept completely informed of the progress of the sale and all missed phone calls were quickly returned.
I felt that Premier Properties were both fair and realistic in negotiating the best price for our property and I felt listened to and valued as a customer.
I would have no hesitation in recommending Premier Properties as the service we received was of a high quality and always courteous and friendly."

"I moved to PPP from another estate agent that I usually used as there was no clear guidance and plan when viewings slowed down. My property was quite difficult to sell.
Friends and family recommended PPP, and after noticing their sale boards everywhere, I had a meeting with Katie. I decided there and then to move to them. It was a smart move!
The whole process was so easy from start to finish. Professionalism and efficiency with a touch of class.
Communication, advice, and expertise was excellent from the whole team...it made no difference who you spoke to in the office. I knew exactly what was happening, and how this would be actioned.
Special thanks to Debbie who looked after my case and was the first point of call for me. Thank you!
I was disillusioned with my previous estate agent. Moving to PPP was a smart move and they lifted me out of that hole with the way they handled things. My property was a difficult sell...PPP sold it!
My views are all positive. Yes I would recommend. Absolutely! The reasons in three words...
Professionalism
Efficiency
Class
Thank you to all at PPP. Your efforts have been appreciated. Stay focussed and keep doing what you do!"

"I know Alan personally and have only heard good things about PPP. Excellent marketing and very professionally done. Communication, staff knowledge, advice - all great. Negotiation and sale all handled very well. The overall experience made me feel in control at all times. I always recommend PPP - keep up the good work."

"Chose PPP due to their positive attitude to selling our home. Marketing was first class. Amazing communication, from start to finish. Overall, it was stress free, excellent service.
100 % would recommend. They were enthusiastic about the sale, and communication was the best, the whole process was first class. Thank you."

"My nephew Mark recommended PPP as he had rented from them. Photos and virtual tour were excellent. Excellent customer service, I liked the updates keeping me informed on viewings etc. Superb negotiation. The whole experience made me feel happy. Would 100% recommend. Thanks."

"Went with PPP as they understood what I was trying to achieve. The property was very well presented throughout the marketing. Customer service was excellent. Straightforward and professional. Very pleased with the overall experience. Would recommend, PPP know the property market in Perth very well."

"I just want to say thank you for all your help since 2017 managing, and then selling, our property in Allison Crescent on our behalf. You've been great to work with in what was my wife and I's first attempt with property. Thanks for all the effort, endeavour, patience and support.
If we find ourselves investing in property in the Perth Area again, you'll most definitely be our first port of call.
All the very best, Barry and Yanni."

"PPP were recommend to me. The marketing could not have been better. Amazing how they dealt with potential buyers. All staff were very, very informative, helpful, polite and very caring and understanding. Brilliant negotiation.
It made me not so stressed having you at the other end of the phone whenever I needed. You made the process less frightening, it was something we had been thinking about for years, but never had the courage. Your team was so understanding, can't thank you all enough.
Would absolutely recommend. Keep up the great work, such a positive and friendly team. Thank you again."

"Excellent customer service. Professional and well executed negotiation. Very happy overall. Honest, professional and reliable – good company."

"Chose Premier Properties Perth due to personalised service and local market knowledge. Excellent marketing - it looked wonderful and sold quickly (twice!). They were very thorough as to people's situations, interest and follow up. Brilliant customer service. Delighted with how the negotiation worked.
Overall experience was great - personal service and a brilliant outcome. We already recommended you - you just sold my Mum's House. You provided great service and were quick, efficient and effective."