Now is the perfect time to put your home on the market to take advantage of a surge in buyers browsing properties online during the Christmas holidays and into January.

According to figures released by Rightmove, traffic to the UK’s largest property portal dips to the lowest point on Christmas Day, when people are naturally spending quality time with their families and loved ones, but then increases by around 230% by 2nd January.  This trend in traffic is consistent with activity levels on the Premier Properties website.  Last year, we experienced a massive spike in browsers the day after boxing day and this continued into January, with the busiest day of 2019 being the 4th January.    

It is clear from these stats that buyers are using the Christmas holiday “downtime” to consider a possible home move and take steps to look at what’s on the market.  It’s one of the few holidays where families are all together and most likely at home, so any discussions about a move in the New Year can be had.

Get ready for the January rush!

 

Last year, four of the top five busiest days on the Rightmove platform were in January:

13th January

21st January

27th January

2nd January

             18th February            

There can be a few reasons why this might be the case; typically some people do wait until a new calendar year before deciding if indeed they are going to buy or sell, make a move up or down the ladder or perhaps move to a different location altogether. Their research may begin early in the year and help them take the first steps in the process. This brings fresh properties and buyers into the market that weren’t present in the previous year.

A new year can also see previously active buyers resume their search after putting plans on hold in the run up to the festive period. Holidays or budgeting for Christmas can prompt some to shift their focus temporarily so once Christmas and New Year are out of the way, it’s on with the show and back onto the property portals again for them.

Taking a much closer look at the local market, there were 156 new properties hitting the market in Perthshire in January 2019 and a fairly impressive total of 129 sales were agreed in that month alone. We then start to see a gradual increase of activity and more new properties and sales being agreed. With new listings rising, it could create more choice for buyers and more competition for those selling, thus potentially shifting the balance of supply and demand in favour of the buyer.

Homeowners seem to be more and more aware of this bounce in activity early in the year and the positive results than can be achieved. We already have some properties scheduled in for photos early in January and even some clients that have their photos and particulars good to go already and only require the home report to get their property on the market.

Take Advantage of the Post Xmas Buyer Boom with our “No Upfront Fees” Offer

Want To Know More About Buying & Selling a Property?  Come Along to our Blairgowrie Drop-In Event

What our clients say about us

Testimonials
Nicola Taylor Beal (January 2024) – “Chose Premier because of Alan Keddie.  The house was sold quickly. Overall, the experience made us feel like selling a house wasn’t as tricky as we thought!”Nicola Taylor Beal (January 2024) – “Chose Premier because of Alan Keddie. The house was sold quickly. Overall, the experience made us feel like selling a house wasn’t as tricky as we thought!”Estate Agency Client | 3 Bed Detached Bungalow | Muirend Gardens Perth, | Sold in 4 Weeks At Asking Price

"We met 3 local estate agents and chose Premier because of Alan Keddie.  Very prompt turn around and felt involved in the process.  Excellent feedback from whoever we dealt with.  The house was sold quickly with no real issues.  Overall, the experience made us feel like selling a house wasn't as tricky as we thought!

Would recommend - great team."

 

Anne Morrison (January 2024) – “Very professional, efficient and friendly.  Felt we were in very good hands.”Anne Morrison (January 2024) – “Very professional, efficient and friendly. Felt we were in very good hands.”Estate Agency Client | 3 Bed Semi-Detached House | Brandywell Road, Abernethy, Perth | Sold in 6 Days Over Home Report Value

"Chose Premier Properties as very good reputation in the local area.  Excellent all round.  Very professional, efficient and friendly.   Everything went extremely smoothly.

Felt we were in very good hands.  Would definitely recommend for all of the aforementioned reasons."

 

Alison Shearing (January 2024) – “Very impressed by Alan and Katie. Their drive and enthusiasm stood out.  I felt supported and cared for.”Alison Shearing (January 2024) – “Very impressed by Alan and Katie. Their drive and enthusiasm stood out. I felt supported and cared for.”Estate Agency Client | Balhousie Street, Perth

"Very impressed by Alan and Katie. Their drive and enthusiasm stood out.  Excellent marketing and communication.  Efficient and knowledgeable when dealing with potential buyers and negotiating sale.  I felt supported and cared for.

Would recommend. The service provided was sympathetic and efficient. Premier Properties are easy to talk to.  I found it helpful talking to Alan because of his experience.  Paula and Eleze were both pleasant and very helpful."

 

Lynn Cameron (January 2024) – “Quick, efficient, friendly team.”Lynn Cameron (January 2024) – “Quick, efficient, friendly team.”Estate Agency Client | Munro Avenue, Perth | Sold 2-4 Weeks | Sold Over Asking Price

"Used your services before.  Good marketing.  Would recommend - quick, efficient, friendly team."

 

Muriel Guthrie (December 2023) – “The overall experience made me feel confident and cared for.  100% would recommend.  Easy to speak to everyone, felt important to them and reassurance was very welcome!”Muriel Guthrie (December 2023) – “The overall experience made me feel confident and cared for. 100% would recommend.  Easy to speak to everyone, felt important to them and reassurance was very welcome!”Estate Agency Client | Muirend Gardens, Perth & Dunning Street, Bridge of Earn | Sold 2-4 Weeks | Over Home Report

"PPP were recommended to me.

Customer service was fantastic from Katie's first visit to being kept updated by Eleze and Paula.  Fully trusted them and was kept well informed.

Had a few wobbles myself but the girls restored my faith in the process.  Alan also quelled my fears when selling my mum's house. It was a stressful time, but I felt very supported.

The overall experience made me feel confident and cared for.

100% would recommend.  Easy to speak to everyone, felt important to them and reassurance was very welcome!

I'll be popping in to say thank you personally."

 

Ashley Dunbar (October 2023) – “Thank you for making our buying process so easy!!”Ashley Dunbar (October 2023) – “Thank you for making our buying process so easy!!”Estate Agency & Lettings Client | Buyer & Tenant | Google Review - https://g.co/kgs/5qxU47

"Thank you for making our buying process so easy!! We were also lucky enough to be tenants through you guys and it was the same great service! Would highly recommend! Thank you again!"

 

Jennifer Stewart (October 2023) – “Kevin and team were great from start to finish when it came to renting from them.  I would highly recommend using Premier properties to either rent your property or rent from them.”Jennifer Stewart (October 2023) – “Kevin and team were great from start to finish when it came to renting from them. I would highly recommend using Premier properties to either rent your property or rent from them.”Lettings Client | Tenant | Google Review - https://g.co/kgs/5qxU47

"Kevin and team were great from start to finish when it came to renting from them. The process was simple and we were kept informed all the way. When we had a couple of issues with the house they were sorted straight away. They were very professional and efficient.  I would highly recommend using Premier properties to either rent your property or rent from them."

 

Liam Brown (October 2023) – “I spent nine years as a tenant with them before buying my first home under their guidance.  I cannot recommend Premier Properties highly enough whether you are renting, buying, selling or letting and I wish them many successful years ahead.”Liam Brown (October 2023) – “I spent nine years as a tenant with them before buying my first home under their guidance. I cannot recommend Premier Properties highly enough whether you are renting, buying, selling or letting and I wish them many successful years ahead.”Estate Agency & Lettings Client | Buyer & Tenant | Google Review - https://g.co/kgs/5qxU47

"After a very unpleasant experience with another well-know Perth estate agent, I found Premier Properties. I knew immediately that I did not want to deal with any other company. I have followed their development since their early days in York Place with interest and admiration as they have assembled a wonderfully talented and supportive team. Their incomparable synthesis of personal and professional qualities has always been central to their dealings with clients. So it was with good reason that I spent nine years as a tenant with them before buying my first home under their guidance. Although I could have bought sooner had I gone elsewhere, it was the expert assistance I could rely on from Premier Properties that convinced me to stay with them. From start to finish, the purchase process was as efficient and stress-free as I could have hoped. I cannot recommend Premier Properties highly enough whether you are renting, buying, selling or letting and I wish them many successful years ahead."

 

Mriganka Chakraborty (September 2023) – “The kind of support I got from Premier Properties and specifically Kevin and Murray, was phenomenal. Never expected that but was simply outstanding.”Mriganka Chakraborty (September 2023) – “The kind of support I got from Premier Properties and specifically Kevin and Murray, was phenomenal. Never expected that but was simply outstanding.”Lettings Client | Tenant | Google Review - https://g.co/kgs/5qxU47

"I'm a skilled immigrant who was recently transferred from an EU location to Edinburgh. It was a mammoth of a task to get a suitable rental property for myself in Edinburgh. But the kind of support I got from Premier Properties and specifically Kevin and Murray, was phenomenal. Never expected that but was simply outstanding. They were genuinely empathetic and felt my dire need with complete sincerity and finally managed to help me close in on a deal. I am sure that without their support, this would have not happened. Thank you, Kevin and Murray and Premier Properties. Sincerely grateful."

 

Alan and Mary Milne (September 2023) – “Premier Properties helped us through an extremely stressful time.  Excellent service, very pleasant, helpful staff.  Full marks to the staff, especially Paula.”Alan and Mary Milne (September 2023) – “Premier Properties helped us through an extremely stressful time. Excellent service, very pleasant, helpful staff. Full marks to the staff, especially Paula.”Estate Agency Client – Cuan Cottage, North Street, Burrelton | 3 Bed Detached Cottage

"You were recommended.  Excellent service, we are extremely happy with the way everything was carried out.

Excellent communication! Full marks for everything from start to finish.  A huge "thank you" to Paula for keeping us informed throughout the whole procedure.

Extremely happy with negotiation 😊

Premier Properties helped us through an extremely stressful time. Full marks to the staff, especially Paula.

Would highly recommend. Excellent service, very pleasant, helpful staff."

 

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