Now is the perfect time to put your home on the market to take advantage of a surge in buyers browsing properties online during the Christmas holidays and into January.

According to figures released by Rightmove, traffic to the UK’s largest property portal dips to the lowest point on Christmas Day, when people are naturally spending quality time with their families and loved ones, but then increases by around 230% by 2nd January.  This trend in traffic is consistent with activity levels on the Premier Properties website.  Last year, we experienced a massive spike in browsers the day after boxing day and this continued into January, with the busiest day of 2019 being the 4th January.    

It is clear from these stats that buyers are using the Christmas holiday “downtime” to consider a possible home move and take steps to look at what’s on the market.  It’s one of the few holidays where families are all together and most likely at home, so any discussions about a move in the New Year can be had.

Get ready for the January rush!

 

Last year, four of the top five busiest days on the Rightmove platform were in January:

13th January

21st January

27th January

2nd January

             18th February            

There can be a few reasons why this might be the case; typically some people do wait until a new calendar year before deciding if indeed they are going to buy or sell, make a move up or down the ladder or perhaps move to a different location altogether. Their research may begin early in the year and help them take the first steps in the process. This brings fresh properties and buyers into the market that weren’t present in the previous year.

A new year can also see previously active buyers resume their search after putting plans on hold in the run up to the festive period. Holidays or budgeting for Christmas can prompt some to shift their focus temporarily so once Christmas and New Year are out of the way, it’s on with the show and back onto the property portals again for them.

Taking a much closer look at the local market, there were 156 new properties hitting the market in Perthshire in January 2019 and a fairly impressive total of 129 sales were agreed in that month alone. We then start to see a gradual increase of activity and more new properties and sales being agreed. With new listings rising, it could create more choice for buyers and more competition for those selling, thus potentially shifting the balance of supply and demand in favour of the buyer.

Homeowners seem to be more and more aware of this bounce in activity early in the year and the positive results than can be achieved. We already have some properties scheduled in for photos early in January and even some clients that have their photos and particulars good to go already and only require the home report to get their property on the market.

Take Advantage of the Post Xmas Buyer Boom with our “No Upfront Fees” Offer

Want To Know More About Buying & Selling a Property?  Come Along to our Blairgowrie Drop-In Event

What our clients say about us

Testimonials
Lori Corbet Mann (July 2021) – “Premier Properties’ team is absolutely outstanding – so friendly, professional and helpful! I can genuinely say that I have not previously enjoyed such outstanding customer service and care in the past 15 years of living in the UK.  I wouldn’t go anywhere else if selling a property in the future.”Lori Corbet Mann (July 2021) – “Premier Properties’ team is absolutely outstanding – so friendly, professional and helpful! I can genuinely say that I have not previously enjoyed such outstanding customer service and care in the past 15 years of living in the UK. I wouldn’t go anywhere else if selling a property in the future.”Estate Agency Client - Kirkgate, Perth | 1 Bed Flat | Sold in 7 Days Over Asking Price

"I chose PPP over other agents due to the integrity and commitment to their clients of the partners, Katie and Alan.

Superb marketing - professional and carried-out really swiftly.  First class customer service.  Brilliant Negotiation - you got us a higher price than we were anticipating!

Overall, the experience made me feel like a highly valued customer should.

Would undoubtedly recommend.  Your commitment to your customers, and to providing the highest standard of service possible was evident. I wouldn't go anywhere else if selling a property in the future.

Premier Properties' team is absolutely outstanding - so friendly, professional and helpful! I can genuinely say that I have not previously enjoyed such outstanding customer service and care in the past 15 years of living in the UK."

 

Isobel McIntyre (July 2021) – “Overall experience very smooth and I would thoroughly recommend Katie and her proactive team to anyone moving property, they were all very professional, quick responses and great service.”Isobel McIntyre (July 2021) – “Overall experience very smooth and I would thoroughly recommend Katie and her proactive team to anyone moving property, they were all very professional, quick responses and great service.”Estate Agency Client - Heughfield Road, Bridge of Earn | 4 Bed Detached Villa | Sold in 6 Days

"Chose PPP due to friend recommendation on how good they are.

The staff were great and very helpful and on the ball for following through.  Very positive outlook and friendly manner made clients easy to deal with.  All photos, video tour and drone footage were exceptional, the website was very good also.  Well-coordinated appointments and the feedback was very good and helpful.

Overall experience very smooth and I would thoroughly recommend Katie and her proactive team to anyone moving property, they were all very professional, quick responses and great service."

 

Anne Jardine (July 2021) – “Very quick, efficient and effective sale with positive results all round for myself, the seller, and also for the buyer.  Thank you for making the whole process a breeze!!”Anne Jardine (July 2021) – “Very quick, efficient and effective sale with positive results all round for myself, the seller, and also for the buyer. Thank you for making the whole process a breeze!!”Estate Agency Client - FriarStreet, Perth | 5 Bed Semi | Sold in 8 Days Substantially Over Asking Price

"I chose PPP as they have the most prominent estate agent sign around the Perth area and personal knowledge of professionalism of staff.

Excellent marketing. Quick in terms of setting up - photographer, footage and quality of photographs excellent.  Easy access to website.

Communication was frequent over the course of the sale.  Staff clearly worked as a team, knowledgeable of who was dealing with what and quick to return calls with information required. Communication with buyers was very efficient.  Appointments booked (canceled where necessary) to suit myself in a timely efficient manner.

I felt my view on the expectation on how much I was looking for was listened to and matched.

Very positive experience.  Very quick, efficient and effective sale with positive results all round for myself, the seller, and also for the buyer.

Would always recommend, why wouldn't you??  If you’re going to sell then I cannot think of a reason you would not opt for the best experience you can have.  Thank you for making the whole process a breeze!! Was lovely to speak with you all during the sale period."

 

Craig Wallace (July 2021) – “This was the easiest and best experience I have had of selling a property.  Customer service is excellent, a great team to do business with and nothing is too much trouble.”Craig Wallace (July 2021) – “This was the easiest and best experience I have had of selling a property. Customer service is excellent, a great team to do business with and nothing is too much trouble.”Estate Agency Client - Queen Street, Perth | 3 Bed Flat | Sold in 7 Days Over Asking Price

"Premier Properties have sold several properties recently in the area where my property was, so they obviously knew the market in this area.  This proved to be invaluable when the property sold within seven days of listing.

Marketing was fabulous, very professional photos and video that showed the property at its best.  Premier properties took the stress of showing potential buyers around by showing them themselves.  This was a huge help.  Great customer service, kept up to date throughout the process.

Very happy with the very quick sale of the property and the price achieved.  This was the easiest and best experience I have had of selling a property.

Customer service is excellent, a great team to do business with.  Every aspect of selling the property from first contact to the sale of the property has been very professional, they are great to deal with and nothing is too much trouble."

 

Alan Cleisham (July 2021) – “An excellent experience, our property was sold on the first day of being on the market – professional estate agency from the start to the finish of the sale process.”Alan Cleisham (July 2021) – “An excellent experience, our property was sold on the first day of being on the market – professional estate agency from the start to the finish of the sale process.”Estate Agency Client - Matthews Drive, Perth | 3 Bed Semi | Sold in 1 Day Substantially Over Asking Price

"PPP have a good reputation in the area and once our house was on the market we wanted to have confidence it would sell quickly for the price we needed.

The video tour, photos and the Matterport virtual tour were excellent. Having our property on PPP social media as coming soon certainly helped to get viewers in place as soon as it was on the market.

Zoe was excellent, providing feedback, being highly personable, knowledgeable and she updated the portal in a timely fashion so we always knew where we stood.  Zoe was able to negotiate a higher value than we had anticipated - something we were delighted with.  And our property was sold on the first day of being on the market

An excellent experience - we were well guided through the selling process by PPP throughout.

Would absolutely recommend - professional estate agency from the start to the finish of the sale process."

 

Duncan Scott (July 2021) – “They are the best I have experienced and would recommend them to anyone selling or purchasing a property – a reliable and trusted team with the customer at the heart of their business.”Duncan Scott (July 2021) – “They are the best I have experienced and would recommend them to anyone selling or purchasing a property – a reliable and trusted team with the customer at the heart of their business.”Estate Agency Client - Barrack Street, Perth | 2 Bed Flat | Sold in 12 Days Over Asking Price

"I appointed PPP as they are a reliable and trusted team with the customer at the heart of their business.

Very professional marketing, the walk-through tour is best in class.

They are the best I have experienced and would recommend them to anyone selling or purchasing a property.  They treat potential buyers with respect and professionalism.  Always working in the best interest of the client to achieve the best price.

I know that once I have marketed a property with Premier Properties I can relax in the knowledge that they are working hard in the background

My positive experience with Premier Properties gives me the confidence to recommend them to anyone selling or purchasing a property.

They have a dedicated and professional team whose primary focus is on good customer experience and strong communication."

 

Jim Wainwright (July 2021) – “Very quick and efficient. Managers personally showed clients the property – the personal approach was welcomed by all viewers. Very pleased. Thank you very much.”Estate Agency Client - Gannochy Road, Perth | 3 Bed Detahced Villa | Sold in 8 Days

"I decided to sell through PPP as I had already met the managers.

Very quick and efficient. Arranged home survey. Brilliant photographs. A survey of faults was made and sent to the buyer. Managers personally showed clients the property.  The personal approach was welcomed by all viewers.

Excellent Communication. Prompt answering the phone and forwarding messages.  Your advice to me was to accept the first offer. This was sensible as there was no chain at the buyers’ end.

Very pleased, would recommend.  Thank you very much."

 

Sheila & Sandy Garland (July 2021) – “The whole experience of using PPP to market our property has been excellent. All the team were most helpful at each stage of the process which resulted in the experience being stress free for ourselves.”Sheila & Sandy Garland (July 2021) – “The whole experience of using PPP to market our property has been excellent. All the team were most helpful at each stage of the process which resulted in the experience being stress free for ourselves.”Estate Agency Client - Crammond Place, Perth | 3 Bed Terraced House | Sold in 2 Days

"They had been recommended by a friend.  The whole procedure was excellent, very professional and personal at the same time, from the first meeting to placing our property on the market.

There was good communication in arranging viewings and we were kept informed of viewers opinions after their visit.

Customer service was faultless. All staff kept us informed at all times with what was happening and their knowledge and advice was most helpful.  All negotiations were excellent.

We felt really reassured and the service received gave us the confidence to go ahead and market our property.

The service from PPP was excellent from start to finish and we would certainly recommend your company to others.

The whole experience of using PPP to market our property has been excellent. All the team were most helpful at each stage of the process which resulted in the experience being stress free for ourselves."

 

Elisabeth Craig (July 2021) – “I would have absolutely no hesitation in recommending PPP as they are highly professional, extremely honest, interested in their clients and their needs and very competitively priced. Superb value!”Elisabeth Craig (July 2021) – “I would have absolutely no hesitation in recommending PPP as they are highly professional, extremely honest, interested in their clients and their needs and very competitively priced. Superb value!”Estate Agency Client - Millglen Drive, Balgowan, Tibbermore | 5 Bed Detached House | Sold in 4 Days Substantially Over Asking Price

"I chose PPP to sell my house because of their excellent reputation and also because we believe strongly in using local businesses.

First class all the way. Superb photos and video. Delighted with way our property was exposed immediately and so effectively on property portals, the website and social media.

Excellent and very prompt feedback and we also felt the info on prospective buyers was helpful.

The sales negotiator was highly efficient and guided us gently through the process. We were consequently delighted to achieve the price we had envisaged.

The customer service was faultless. The staff knowledge and expertise were very impressive, and you held our hands the whole way!  We felt we had been expertly cared for and almost that we were the most important clients

I would have absolutely no hesitation in recommending PPP as they are highly professional, extremely honest, interested in their clients and their needs and very competitively priced. Superb value!

A huge thank-you to Katie, Alan, Debbie, Zoe, Murray and all the staff and best wishes for your continued growth and success."

 

Trina Gillies (June 2021) – “Extremely good overall – what could have been a stressful experience was made extremely easy and comfortable to negotiate.”Trina Gillies (June 2021) – “Extremely good overall – what could have been a stressful experience was made extremely easy and comfortable to negotiate.”Estate Agency Client - Anderson Drive, Perth | 3 Bed Detached House | Sold in 3 Weeks Over Asking Price

"PPP were recommended to me.  Excellent marketing - really professional from the first contact. Photos etc certainly made the property look at its best!  Very organised for viewings etc and quick to act on potential buyers.

Superb customer service - any contact was very efficient, and I was contacted regularly to keep me up-to-date. Everyone seems to know what they’re doing 👍.  Dealt well with ‘glitch’ in the offer process. At no point did I feel that things weren’t being organised efficiently.

Extremely good overall - what could have been a stressful experience was made extremely easy and comfortable to negotiate.

Would definitely recommend - from the very first contact, professionalism was evident.  Everyone I dealt with gave me confidence that the house sale was in good hands.  A huge Thank-You!"

 

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