Now is the perfect time to put your home on the market to take advantage of a surge in buyers browsing properties online during the Christmas holidays and into January.

According to figures released by Rightmove, traffic to the UK’s largest property portal dips to the lowest point on Christmas Day, when people are naturally spending quality time with their families and loved ones, but then increases by around 230% by 2nd January.  This trend in traffic is consistent with activity levels on the Premier Properties website.  Last year, we experienced a massive spike in browsers the day after boxing day and this continued into January, with the busiest day of 2019 being the 4th January.    

It is clear from these stats that buyers are using the Christmas holiday “downtime” to consider a possible home move and take steps to look at what’s on the market.  It’s one of the few holidays where families are all together and most likely at home, so any discussions about a move in the New Year can be had.

Get ready for the January rush!

 

Last year, four of the top five busiest days on the Rightmove platform were in January:

13th January

21st January

27th January

2nd January

             18th February            

There can be a few reasons why this might be the case; typically some people do wait until a new calendar year before deciding if indeed they are going to buy or sell, make a move up or down the ladder or perhaps move to a different location altogether. Their research may begin early in the year and help them take the first steps in the process. This brings fresh properties and buyers into the market that weren’t present in the previous year.

A new year can also see previously active buyers resume their search after putting plans on hold in the run up to the festive period. Holidays or budgeting for Christmas can prompt some to shift their focus temporarily so once Christmas and New Year are out of the way, it’s on with the show and back onto the property portals again for them.

Taking a much closer look at the local market, there were 156 new properties hitting the market in Perthshire in January 2019 and a fairly impressive total of 129 sales were agreed in that month alone. We then start to see a gradual increase of activity and more new properties and sales being agreed. With new listings rising, it could create more choice for buyers and more competition for those selling, thus potentially shifting the balance of supply and demand in favour of the buyer.

Homeowners seem to be more and more aware of this bounce in activity early in the year and the positive results than can be achieved. We already have some properties scheduled in for photos early in January and even some clients that have their photos and particulars good to go already and only require the home report to get their property on the market.

Take Advantage of the Post Xmas Buyer Boom with our “No Upfront Fees” Offer

Want To Know More About Buying & Selling a Property?  Come Along to our Blairgowrie Drop-In Event

What our clients say about us

Testimonials
William Walker (June 2024) – “Following meetings with a few estate agents, we chose Premier. The representatives we met were professional and friendly.  he property sale was dealt with in a friendly, professional manner, with good communication and helpful staff.””William Walker (June 2024) – “Following meetings with a few estate agents, we chose Premier. The representatives we met were professional and friendly. he property sale was dealt with in a friendly, professional manner, with good communication and helpful staff.””Estate Agency Client | 2 Bed Flat | Rosslyn Court, Rosslyn Avenue, Perth|

"Following meetings with a few estate agents, we chose Premier. The representatives we met were professional and friendly.

Everything was handled well.  The photographs and video were excellent, and it was good that we could amend the wording relating to the property to what we thought fitted best. Any instructions we gave regarding the marketing/pricing of the property were followed through and appropriate advice and recommendations provided.

Overall, I was very happy with the whole process. Would recommend.  The property sale was dealt with in a friendly, professional manner, with good communication and helpful staff."

 

Jim Grieve (June 2024) – “Sold within a couple of days so our relationship was short and sweet!  Felt engaged with and staff were professional and efficient.”Jim Grieve (June 2024) – “Sold within a couple of days so our relationship was short and sweet! Felt engaged with and staff were professional and efficient.”Estate Agency Client | 2 Bed Detached Bungalow | Knockard Place Pitlochry | Sold in 3 Days Over Home Report Value

"You were recommended by friends in Pitlochry and your price was competitive particularly when we said we didn’t need your viewing assistance service.

The property was well represented and marketed.  Excellent service from staff.  All very good. Sold within a couple of days so our relationship was short and sweet!

Felt engaged with and staff were professional and efficient.  Good service at a competitive price."

 

Lisa Dillon (June 2024) – “Great professional service.  The whole experience made me feel secure.”Lisa Dillon (June 2024) – “Great professional service.  The whole experience made me feel secure.”Estate Agency Client | 2 Bed Mid-Terraced House | Victoria Street Perth | Sold in 12 Days Over Home Report Value

"Simple process ... great services.  The marketing made our property look fantastic.

Great professional service.  Perfect negotiation.

The whole experience made me feel secure.  Would recommend ...easy process."

 

Pam O’Brien (May 2024) – “Great to deal with, nice people and on the ball.”Pam O’Brien (May 2024) – “Great to deal with, nice people and on the ball.”Estate Agency Client | 4 Bed Detached Villa |1 Thriepland Wynd Perth | Sold in 9 Days Over Home Report Value

"Great to deal with, nice people and on the ball. We had an ex-rental property to sell, and had to decide whether to 'love it' or 'list it' in it's current condition. Katie & Alan were great and understood our situation, we decided to try the property on the market and discussed a fair price for the 'list it' option. All went well and the property sold quickly. Can't thank them enough for their advice and support. Would definitely recommend this company and would use them again."

 

Michael McDougall (May 2024) – “They were excellent through the whole process.”Michael McDougall (May 2024) – “They were excellent through the whole process.”Estate Agency Client | 2 Bed Flat | Kingswell Terrace Perth | Sold Over Home Report Value

"Premier properties dealt with selling my flat.  They were excellent through the whole process.  Can't thank them enough."

 

Mr Colin Morrison (April 2024) – “From firstly meeting Katie at my property to the conclusion of the sale I cannot fault the Premier Properties Team.”Mr Colin Morrison (April 2024) – “From firstly meeting Katie at my property to the conclusion of the sale I cannot fault the Premier Properties Team.”Estate Agency Client | 3 Bed Flat | Friar Street, Perth |

"From firstly meeting Katie at my property to the conclusion of the sale I cannot fault the Premier Properties Team.  Many thanks for all your help.  I would highly recommend."

 

Douglas McQuat (March 2024) – “This was our first move in 34yrs so we were very nervous but everything went quickly and well leaving us to only worry about the actual physical move.  Premier made the necessary processes easy and understandable. They also dealt with us as people not just a client, this made us feel so much better.  It was great to know that we were in the hands of people who cared.”Douglas McQuat (March 2024) – “This was our first move in 34yrs so we were very nervous but everything went quickly and well leaving us to only worry about the actual physical move. Premier made the necessary processes easy and understandable. They also dealt with us as people not just a client, this made us feel so much better. It was great to know that we were in the hands of people who cared.”Estate Agency Client | 4 Bed Detached Villa | Lady Nairn Drive, Perth | Sold in 3 Days Over Home Report Value

"We put our property on the market with Premier just prior to lockdown but subsequently withdrew it. We were very happy with how Alan handled the situation at that time as well as the marketing. We originally went to them through the recommendation of a mortgage consultant.

We loved the Facebook countdown! The photography and virtual tour were first class. The photographer obviously took a great pride in her work and the results spoke for themselves.

You contacted people who had shown an interest in similar properties and we actually had 3 viewings booked before it was released. Bartek did wonderfully well in convincing the buyer what to offer.

The service was excellent in particular Bartek who showed potential buyers around and Alan who offered great advice on the deal.

This was our first move in 34yrs so we were very nervous but everything went quickly and well leaving us to only worry about the actual physical move.  Overall, we felt very pleased and relieved.

Would certainly recommend. Premier made the necessary processes easy and understandable. They also dealt with us as people not just a client, this made us feel so much better.

It was great to know that we were in the hands of people who cared."

 

Colin Morrison (March 2024) – “I cannot fault the Premier Properties Team, I would highly recommend.”Colin Morrison (March 2024) – “I cannot fault the Premier Properties Team, I would highly recommend.”Estate Agency Client | 3 Bed Flat | Friar Street, Perth, | Sold Over Asking Price

"From firstly meeting Katie at my property to the conclusion of the sale I cannot fault the Premier Properties Team.  Many thanks for all your help, I would highly recommend."

 

Pam O’Brien (March 2024) – “Great to deal with, nice people and on the ball.  Katie & Alan were great and understood our situation.  Can’t thank them enough for their advice and support.  Felt happy and looked after.  Would definitely recommend this company and would use them again.”Pam O’Brien (March 2024) – “Great to deal with, nice people and on the ball. Katie & Alan were great and understood our situation. Can’t thank them enough for their advice and support. Felt happy and looked after.  Would definitely recommend this company and would use them again.”Estate Agency Client | 4 Bed Detached Villa | Muirend Gardens Perth, | Sold in 9 Over Asking Price

"Great to deal with, nice people and on the ball. We had an ex-rental property to sell, and had to decide whether to 'love it' or 'list it' in it's current condition. Katie & Alan were great and understood our situation, we decided to try the property on the market and discussed a fair price for the 'list it' option.

All went well and the property sold quickly.  Can't thank them enough for their advice and support.  Felt happy and looked after.  Would definitely recommend this company and would use them again."

 

Nicola Taylor Beal (January 2024) – “Chose Premier because of Alan Keddie.  The house was sold quickly. Overall, the experience made us feel like selling a house wasn’t as tricky as we thought!”Nicola Taylor Beal (January 2024) – “Chose Premier because of Alan Keddie. The house was sold quickly. Overall, the experience made us feel like selling a house wasn’t as tricky as we thought!”Estate Agency Client | 3 Bed Detached Bungalow | Muirend Gardens Perth, | Sold in 4 Weeks At Asking Price

"We met 3 local estate agents and chose Premier because of Alan Keddie.  Very prompt turn around and felt involved in the process.  Excellent feedback from whoever we dealt with.  The house was sold quickly with no real issues.  Overall, the experience made us feel like selling a house wasn't as tricky as we thought!

Would recommend - great team."

 

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