Now is the perfect time to put your home on the market to take advantage of a surge in buyers browsing properties online during the Christmas holidays and into January.

According to figures released by Rightmove, traffic to the UK’s largest property portal dips to the lowest point on Christmas Day, when people are naturally spending quality time with their families and loved ones, but then increases by around 230% by 2nd January.  This trend in traffic is consistent with activity levels on the Premier Properties website.  Last year, we experienced a massive spike in browsers the day after boxing day and this continued into January, with the busiest day of 2019 being the 4th January.    

It is clear from these stats that buyers are using the Christmas holiday “downtime” to consider a possible home move and take steps to look at what’s on the market.  It’s one of the few holidays where families are all together and most likely at home, so any discussions about a move in the New Year can be had.

Get ready for the January rush!

 

Last year, four of the top five busiest days on the Rightmove platform were in January:

13th January

21st January

27th January

2nd January

             18th February            

There can be a few reasons why this might be the case; typically some people do wait until a new calendar year before deciding if indeed they are going to buy or sell, make a move up or down the ladder or perhaps move to a different location altogether. Their research may begin early in the year and help them take the first steps in the process. This brings fresh properties and buyers into the market that weren’t present in the previous year.

A new year can also see previously active buyers resume their search after putting plans on hold in the run up to the festive period. Holidays or budgeting for Christmas can prompt some to shift their focus temporarily so once Christmas and New Year are out of the way, it’s on with the show and back onto the property portals again for them.

Taking a much closer look at the local market, there were 156 new properties hitting the market in Perthshire in January 2019 and a fairly impressive total of 129 sales were agreed in that month alone. We then start to see a gradual increase of activity and more new properties and sales being agreed. With new listings rising, it could create more choice for buyers and more competition for those selling, thus potentially shifting the balance of supply and demand in favour of the buyer.

Homeowners seem to be more and more aware of this bounce in activity early in the year and the positive results than can be achieved. We already have some properties scheduled in for photos early in January and even some clients that have their photos and particulars good to go already and only require the home report to get their property on the market.

Take Advantage of the Post Xmas Buyer Boom with our “No Upfront Fees” Offer

Want To Know More About Buying & Selling a Property?  Come Along to our Blairgowrie Drop-In Event

What our clients say about us

Testimonials
Joy Simpson (March 2020) – “The marketing of the property was excellent.”Joy Simpson (March 2020) – “The marketing of the property was excellent.”Estate Agency Client - 2 Bed Flat, Perth

We chose PPP to sell our property as they were recommended through a friend.

The marketing of the property was excellent. Good photos and video.

As the property was empty we were happy for PPP to conduct the viewings and this was handled well.

We were always given advance notice of a viewing followed by an update on the feedback from the viewer.

Gary and Chloe were brilliant and always available when we needed advice.

The negotiation of the sale was handled quickly and professionally.

Although it took a bit longer than we thought to sell the property we were very happy with our experience as a whole.

We would recommend Premier Properties as they are very knowledgeable of the local market and kept us informed at all times. Staff are professional, friendly and nothing is a problem to them.

Tunde Karlovski  (March 2020) – “The best in Perth!”Tunde Karlovski (March 2020) – “The best in Perth!”Tenant, 2 Bed Flat - Perth

Everything was as it was advertised!

The rental process was very professional and easy for me, the communication was excellent.

The online maintenance reporting is really good and always dealt with quickly.

I only have had a good experience with Premier Properties.

I would highly recommend Premier Properties Perth to anyone who wish to rent a flat/house. The best in Perth!

Fraser Morrison (March 2020) – “Excellent media coverage of the property, as opposed to alternative traditional approach. Prompt after-viewing feedback and regular, relevant communications and updates.  We always were aware that a viewing was happening and timing thereof.  Staff worked as a coherent team.”Fraser Morrison (March 2020) – “Excellent media coverage of the property, as opposed to alternative traditional approach. Prompt after-viewing feedback and regular, relevant communications and updates. We always were aware that a viewing was happening and timing thereof. Staff worked as a coherent team.”Estate Agency Client - 3 Bed Semi Detached House, Perth

We chose Premier Properties due to personal contact and recommendation from a friend.

Excellent media coverage of the property, as opposed to alternative traditional approach. Prompt after-viewing feedback and regular, relevant communications and updates.  We always were aware that a viewing was happening and timing thereof.  Staff worked as a coherent team.

There seemed be a string of varied viewers quickly after the marketing was launched. Managed to seal the deal and extract the offer promptly, using expertise to understand the likely market peak.

Highly professional throughout leaving us confident that marketing, viewing and getting feedback from viewers was progressing.

Yes, I would recommend- based on recent experience.

Alexis Hone (March 2020) – “Premier Properties have taken the stress out of letting my property”Alexis Hone (March 2020) – “Premier Properties have taken the stress out of letting my property”Landlord, 2 Bed Flat - Perth

I would definitely recommend Premier Properties, it has taken all the hassle out of letting.

I felt staff were very knowledgeable, gave great advice and kept in touch.

Premier Properties have taken the stress out of letting my property, they have been very helpful and organise maintenance quickly. I also really liked the form they sent out with the spending breakdown for the tax return.

Grace Liddiard  (March 2020) – “Everyone has been polite and helpful”Grace Liddiard (March 2020) – “Everyone has been polite and helpful”Tenant, 1 Bed Flat - Perth

I chose Premier Properties as they had a property to rent that I was interested in.

All relevant information was included in the property listing and I found the overall communication very good.

Any maintenance issues have been dealt with efficiently.

Everyone has been polite and helpful.

I would recommend Premier Properties as the communication is easy and they are always willing to help.

Jackie McCabe  (March 2020) – “Great service 7 days a week”Jackie McCabe (March 2020) – “Great service 7 days a week”Landlord, 2 Bed Flat - Perth

I would recommend Premier Properties to others – great service 7 days a week.

I felt the customer service was excellent – Murray was very good. Any maintenance issues have been dealt with excellently.

I thought the marketing of my property was very good. I chose Premier Properties because of their prompt and professional service.

Sheena Moyes  (March 2020) – “There is nothing they wouldn’t do to help you”Sheena Moyes (March 2020) – “There is nothing they wouldn’t do to help you”Tenant, 2 Bed Terraced House - Perth

I chose Premier Properties after meeting Murray who is always helpful and wants to help. Murray went out his way to help me in a difficult situation.

I find everyone that works for the company very helpful and I am always kept up to date with everything. Any maintenance issues I have had have been dealt with that day.

Premier Properties are so helpful and caring for any situation you find yourself in and are there for you 100%. There is nothing they wouldn't do to help you.

Susan Morton (February 2020) – “I have used Premier Properties before, and I found everything to be professionally done. The negotiation of the sale was excellent, and I was kept well informed from start to finish.”Susan Morton (February 2020) – “I have used Premier Properties before, and I found everything to be professionally done. The negotiation of the sale was excellent, and I was kept well informed from start to finish.”Estate Agency Client - 2 Bed End Terraced House

I have used Premier Properties before, and I found everything to be professionally done.

Viewings were flexible and accommodating with buyers schedule, and the communication received was excellent. The negotiation of the sale was excellent, and I was kept well informed from start to finish.

I would most definitely recommend - the whole experience of the sale was done very professionally and kept me well informed

 

 

Annette Munn (February 2020) – “This is the second time I have used Premier Properties Perth. I have found them very professional, helpful and willing to go the extra mile for you, value for money.”Annette Munn (February 2020) – “This is the second time I have used Premier Properties Perth. I have found them very professional, helpful and willing to go the extra mile for you, value for money.”Estate Agency Client - 2 Bed detached bungalow

This is the second time I have used Premier Properties Perth. I have found them very professional, helpful and willing to go the extra mile for you, value for money. They are really professional in the way they market your property.  Always willing to listen to your views and take them on board if necessary.

Potential buyers were dealt with extremely well. Not rushing viewers, pointing out all potential points and professional in all aspects. Communication from staff was excellent in every way, and we are extremely happy with the way the sale was negotiated.

Very happy with the service and we would recommend - this is the second time I have used Premier Properties Perth and both times I have been very happy with the service provided.

Danny Christie (February 2020) – “Nothing to improve, they were the Best”Danny Christie (February 2020) – “Nothing to improve, they were the Best”Estate Agency Client - 2 Bed Flat, Perth

Premier Properties were recommended, and I would certainly agree. Very pleased with advertising, sold very quickly.

Pleased with Premier's professionalism, and they were happy to conduct all viewings. They kept us well informed and always easy to contact. We were able to discuss the sale of the property in a positive manner.

The process was all very professionally handled. Yes, would definitely recommend - very pleased with the overall results.

Nothing to improve, they were the Best.

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