Estate Agency

2021 was a record-breaking year for Premier Properties Perth and our best year yet. We listed 304 properties and sold 308, totalling a whopping £75m. April was our busiest month; our team worked flat out to sell 48 properties, including our highest value property at £1.1 million. We listed and sold more than any other agent covering the Perthshire area, putting us firmly in pole position as Perthshire’s market leading estate agent

2021 – Key Stats

Across the whole of Perthshire, we sold 8.5% more properties than the next best performing agent. Looking specifically at the PH1 and PH2 area, we sold 16% more than the agent in second position.*
Flats accounted for 32% of sales and 66% of properties sold were houses (detached houses – 21%, semi-detached houses – 16%, bungalows – 15%; terraced houses – 14%).
30% of all properties we sold were valued at £250k or above.
88% of properties sold for asking price or above.
On average, we negotiated an additional £11k over asking price for each property.
58% or properties sold within 2 weeks.
12% of properties achieved prices of £30k or more above asking price.
* Source: Rightmove

We won the prestigious Five Star Award for “Best Estate Agency Single Office – Scotland” in the UK Property Awards 2021-22

It’s been a hectic year and a half for the property market since the end of the first lockdown. The pandemic caused a huge rise in buyer demand as people assessed their living circumstances and searched for more space to work from home or to enjoy outdoor space, such as a garden or nearby countryside. Restrictions on our ability to spend (including less socialising and holidays) allowed more people to save towards a house purchase and affordable mortgage products and the Land and Buildings Transaction Tax holiday contributed to people’s sustained desire to move. Strong buyer demand coupled with a historically low level of available properties coming to the market put significant upward pressure on prices, with the Scottish market experiencing significant annual property price increases and decreased selling times.

Indeed, Zoopla reported that one in 16 homes changed hands in 2021, the highest rate since 2007. The latest House Price Index available from the Registers of Scotland (October 2021) shows that that the average property price in Perth and Kinross was £229,774, an increase of 14.4% in the year to October 2021.

Lettings

The lettings market was also busy in 2021 with overall rental demand outstripping the supply of rental property. We let 107 homes, more than any other agent covering the Perthshire area*. As we’ve seen throughout the pandemic, the desire for a change of lifestyle and space generated more demand for houses/bungalows outside of Perth in more rural locations and there was strong demand for good quality houses in desirable areas. In terms of flats, demand was highest for higher end/quality properties and modern homes. The lack of supply in the sales market also affected the rental market as some buyers were forced into short-term lets until they found the right property.

Throughout the year our lettings team have attended regular training events hosted by Landlord Accreditation Scotland to refresh and enhance their knowledge of the legislation, safety checks and legal documents relating to the private rented sector in Scotland.

We won the British Property Award – Gold Winner – Letting Agent in Perth & Kinross 2021 – 2022

2022 Outlook

The fundamentals that have underpinned the property market in 2021 are unlikely to change dramatically: lack of supply, huge buyer demand, affordable mortgage products, reduced ability to spend money, an increase in working-from-home and the need for outside space. Also, with house prices rising in 2020 and 2021, existing homeowners will have experienced increased equity in their homes, allowing them to jump up the ladder. Zoopla recently predicted an overall increase of 2.5% in Scottish property prices in 2022. Rightmove forecast a UK-wide increase of 5% in selling prices.

The January market has started strong with sustained buyer and tenant demand and, with an uplift in valuation requests from sellers, we are seeing early signs of a better balanced market in 2022.

Thinking about selling?

With demand so strong, there has never been a better time to get your own property on the market. In this competitive market, it’s important for sellers to put their own home on the market before looking for their next purchase, as this puts them in the best position when a property they like does come to market. There’s no need to wait until spring: demand is steady throughout the year and, with fewer homes to compete against, and more serious buyers during January and February, the rewards can be high both in terms of quicker sales and potentially higher sale prices.

Landlords

Whether you are a buy-to-let investor or you have found yourself in a position where, for whatever reason, you need to rent out a home, it is crucial that you understand the market and your responsibilities as a landlord. With over a decade of experience in the Perthshire lettings market, we can help with investment advice, marketing, pricing, legal obligations, documentation and much more.

Get in Touch

sales@premierpropertiesperth.co.uk

lettings@premierpropertiesperth.co.uk

01738 442255

2021: Premier Properties Perth - Market Leading Estate & Letting Agent in Perthshire

What our clients say about us

Testimonials

Barbara McKay (Dec 2024) – “I was impressed with Cara’s approach when viewing a property being sold by Premier. Property well advertised, gaining maximum exposure. Professional, friendly, not pushy. Relieved that someone else was taking the strain and I could trust them.”Sales Client | Byres Of Murthly Farm Cottage Murthly, Perth | 3 Bed Cottage | Sold Over Home Report in 9 Days

"Chose PPP as I was impressed with Cara's approach when viewing a property being sold by Premier.

Marketing was professional and prompt. Property well advertised, gaining maximum exposure. First class communication, everyone I spoke to on the telephone or face to face was able to answer queries. Professional, friendly, not pushy. Relieved that someone else was taking the strain and I could trust them.

Most definitely recommend, takes away a lot of the stress involved in house selling and gives a buffer between buyer and seller, so you don't get drawn into personal involvement."

Helen Dundas (Dec 2024) – “Staff where understanding of our personal circumstances. All communication was easy, helpful and responsive – everything you needed, however hard or stupid the questions may have seemed. Excellent experience.”Sales Client | Sandeman Place, Luncarty | 3 Bed Detached Bungalow | Sold in 3 Weeks

"We chose Premier Properties as staff where understanding of our personal circumstances and help with viewings.

All the marketing materials were professional and the photographer was helpful and polite. All communication was easy, helpful and responsive - everything you needed, however hard or stupid the questions may have seemed.

Excellent experience. Would recommend, they are professional and polite."

David Bates (Nov 2024) – “Their knowledge of the current market trends was on point which helped immensely in deciding to sell. The experience and professionalism proved to be true. Would recommend; they’re the best.”Sales Client | Cleeve Park Perth | 2 Bed Apartment | Sold Over Asking Price

"Their reputation was better than anyone's. Very professional and clear marketing. Communication was great. No unnecessary calls/emails. Their knowledge of the current market trends was on point which helped immensely in deciding to sell. I was notified of when and who was viewing the property before the viewing.

Sale went as planned. Grateful that the experience and professionalism proved to be true. Would recommend; they're the best."

William & Sarah Waddell (Nov 2024) – “From their first visit to our home we knew we were in good hands with Katie & Alan. The overall experience was so much better than we could have imagined. We were well looked after by the entire team and always kept informed at every stage. They even solved our problem finding suitable rental accommodation after our quick sale with their innovative methods.”Sales Client | Stanley | 4 Bed Detached Villa | Sold in 11 Days Over Home Report

"From their first visit to our home we knew we were in good hands with Katie & Alan. Their friendly approach, genuine enthusiasm for our property and obvious knowledge of the current property market immediately put us at ease which helped us to decide if we were ready to proceed with our house sale. There was no push and they encouraged us to take time to think things over before going ahead.

The marketing was excellent. We had amazing photos, a virtual tour, drone footage, social. The customer service was exceptional. The friendly team went above and beyond in their efforts to ensure we were kept informed at every stage of the process. We received immediate feedback from viewers and they even solved our problem finding suitable rental accommodation after our quick sale with their innovative methods.

We were impressed by the research carried out on potential buyers and the immediate feedback obtained from them. The entire sale process was negotiated in a very professional manner.

The overall experience was so much better than we could have imagined. We were well looked after by the entire team and always kept informed at every stage. We would certainly recommend Premier Properties Perth to any of our friends looking to sell their property. Many thanks to the entire team. Their friendliness and professionalism were much appreciated."

Andrew Fairbairn (Nov 2024) – “Would recommend because you were knowledgeable and attentive and responded very quickly when required.”Sales Client | Forgandenny Road, Bridge Of Earn | 3 Bed Detached Villa | Sold At Home Report

"PPP were recommended to us. Excellent marketing. Seemed to generate a lot of interest. Really good communication, there were two or three people I could contact including Katie which was helpful. Communication on viewers was very quick and helpful. Advice on prices and offers was helpful.

Felt optimistic about getting the house sold. Would recommend because you were knowledgeable and attentive and responded very quickly when required."

Graham Lawson (Nov 2024) – “Selling a house can be a very stressful experience but I felt reassured and nothing was too much of a problem. I was kept updated and treated respectfully throughout the whole process.”Sales Client | College Terrace Methven, Perth | 3 Bed Semi-Detached Bungalow

"PPP made the effort to meet me quickly at the property, listened to my opinions and did not pressure me.

The property was well represented and I was given the opportunity to review and make a change. I was kept updated regularly and was given practical and realistic advice. When the negotiations were taking place, I was fully involved and my instructions respected.

Selling a house can be a very stressful experience but I felt reassured and nothing was too much of a problem. I was kept updated and treated respectfully throughout the whole process. Would recommend for the reasons given above."

01738 44 22 55

News

2021 – Record Breaking Year for Premier Properties Perth