Estate Agency
2021 was a record-breaking year for Premier Properties Perth and our best year yet. We listed 304 properties and sold 308, totalling a whopping £75m. April was our busiest month; our team worked flat out to sell 48 properties, including our highest value property at £1.1 million. We listed and sold more than any other agent covering the Perthshire area, putting us firmly in pole position as Perthshire’s market leading estate agent
2021 – Key Stats
- Across the whole of Perthshire, we sold 8.5% more properties than the next best performing agent. Looking specifically at the PH1 and PH2 area, we sold 16% more than the agent in second position.*
- Flats accounted for 32% of sales and 66% of properties sold were houses (detached houses – 21%, semi-detached houses – 16%, bungalows – 15%; terraced houses – 14%).
- 30% of all properties we sold were valued at £250k or above.
- 88% of properties sold for asking price or above.
- On average, we negotiated an additional £11k over asking price for each property.
- 58% or properties sold within 2 weeks.
- 12% of properties achieved prices of £30k or more above asking price.
- * Source: Rightmove
We won the prestigious Five Star Award for “Best Estate Agency Single Office – Scotland” in the UK Property Awards 2021-22
It’s been a hectic year and a half for the property market since the end of the first lockdown. The pandemic caused a huge rise in buyer demand as people assessed their living circumstances and searched for more space to work from home or to enjoy outdoor space, such as a garden or nearby countryside. Restrictions on our ability to spend (including less socialising and holidays) allowed more people to save towards a house purchase and affordable mortgage products and the Land and Buildings Transaction Tax holiday contributed to people’s sustained desire to move. Strong buyer demand coupled with a historically low level of available properties coming to the market put significant upward pressure on prices, with the Scottish market experiencing significant annual property price increases and decreased selling times.
Indeed, Zoopla reported that one in 16 homes changed hands in 2021, the highest rate since 2007. The latest House Price Index available from the Registers of Scotland (October 2021) shows that that the average property price in Perth and Kinross was £229,774, an increase of 14.4% in the year to October 2021.
Lettings
The lettings market was also busy in 2021 with overall rental demand outstripping the supply of rental property. We let 107 homes, more than any other agent covering the Perthshire area*. As we’ve seen throughout the pandemic, the desire for a change of lifestyle and space generated more demand for houses/bungalows outside of Perth in more rural locations and there was strong demand for good quality houses in desirable areas. In terms of flats, demand was highest for higher end/quality properties and modern homes. The lack of supply in the sales market also affected the rental market as some buyers were forced into short-term lets until they found the right property.
Throughout the year our lettings team have attended regular training events hosted by Landlord Accreditation Scotland to refresh and enhance their knowledge of the legislation, safety checks and legal documents relating to the private rented sector in Scotland.
We won the British Property Award – Gold Winner – Letting Agent in Perth & Kinross 2021 – 2022
2022 Outlook
The fundamentals that have underpinned the property market in 2021 are unlikely to change dramatically: lack of supply, huge buyer demand, affordable mortgage products, reduced ability to spend money, an increase in working-from-home and the need for outside space. Also, with house prices rising in 2020 and 2021, existing homeowners will have experienced increased equity in their homes, allowing them to jump up the ladder. Zoopla recently predicted an overall increase of 2.5% in Scottish property prices in 2022. Rightmove forecast a UK-wide increase of 5% in selling prices.
The January market has started strong with sustained buyer and tenant demand and, with an uplift in valuation requests from sellers, we are seeing early signs of a better balanced market in 2022.
Thinking about selling?
With demand so strong, there has never been a better time to get your own property on the market. In this competitive market, it’s important for sellers to put their own home on the market before looking for their next purchase, as this puts them in the best position when a property they like does come to market. There’s no need to wait until spring: demand is steady throughout the year and, with fewer homes to compete against, and more serious buyers during January and February, the rewards can be high both in terms of quicker sales and potentially higher sale prices.
Landlords
Whether you are a buy-to-let investor or you have found yourself in a position where, for whatever reason, you need to rent out a home, it is crucial that you understand the market and your responsibilities as a landlord. With over a decade of experience in the Perthshire lettings market, we can help with investment advice, marketing, pricing, legal obligations, documentation and much more.
Get in Touch
sales@premierpropertiesperth.co.uk
lettings@premierpropertiesperth.co.uk
01738 442255
2021: Premier Properties Perth - Market Leading Estate & Letting Agent in Perthshire
What our clients say about us
Testimonials
Mr & Mrs B (March 2025) – “We knew from the start we were in safe hands with an experienced team. Friendly visit from Katie and Alan and team, always available on the phone and good email backup. All went well and culminating in a very quick sale. Thanks for reducing the stress at a very stressful time for us.”Sales Client | Crieff Road, Perth | 3 Bed Terraced Villa | Sold Within A Week Over Home Report Value
"PPP was highly recommended to us by family solicitor whose services we have used in the past.
All outlets worked well and PPP covered a wide range of media and agencies with the ad prepared for us. We were delighted with the coverage.
Customer Service was fantastic. Good clear comms, timely changes of viewer schedule allowed us to accommodate all viewers. We found sales administration departments under Eleze and Ellie and Cara friendly and professional, particularly the advice when to put our property on the market which resulted in a sale within a week of ad going up on your website.
We where delighted with number of potential buyers and property was sold within a week of putting it on the market... says it all ! Thanks to Premier Properties Perth.
We knew from the start we were in safe hands with an experienced team. Friendly visit from Katie and Alan and team always available on the phone and good email backup. Thanks for reducing the stress at a very stressful time for us.
We would recommend Premier Properties Perth for above reasons. We can't think of anything overlooked by Premier Properties Perth. All went well and culminating in a very quick sale."
Mr Mrs B, Perthshire
Callum Campbell (March 2025) – “Would recommend, good local knowledge.”Sales Client | Main Street, Bankfoot | 1 Bed Bungalow
"Recommendation from neighbour. Very good presentation of property and good customer service. The initial sale fell through and the local agent was able to secure another offer within 24 hours. Felt relieved after the sale went through. Would recommend, good local knowledge."
Neil Sampson (Jan 2025) – “I regularly listen to “The Scottish Property Podcast” and was impressed with the interview that Alan Keddie and Katie Hall gave. I thought it was great and a personal touch to welcome the business owners, Alan and Katie to the property for the initial consultation. Such a surprise, compared with dealing with other estate agencies who would have delegated this task to an employee. This demonstrated that they truly care about their customers.”Sales Client | Maple Place Perth | 2 Bed Bungalow | Sold Off Market
"I regularly listen to “The Scottish Property Podcast” and was impressed with the interview that Alan Keddie and Katie Hall gave. Due to the fact that I moved away from Perth some years ago, this gave me confidence in dealing with an Estate Agent in the Perth area.
I thought it was great and a personal touch to welcome the business owners, Alan and Katie to the property for the initial consultation. Such a surprise, compared with dealing with other estate agencies who would have delegated this task to an employee. This demonstrated that they truly care about their customers.
The sale of the property was effectively carried out as an off-market deal, so very swift sale negating the requirement to advertise on the open market.
Excellent communication - every member of staff I dealt with prior to and during the selling process was polite, showed a genuine interest and was very professional.
Prior to the property even making it to open market, a referral of a potential buyer was put forward a few days after the initial consultation, which then led to a sale!
The overall experience took the stress away from what was an upsetting time due to the property being my late mother’s house.
Will definitely recommend and if investing in the area in the future, will be in touch."
Callum Campbell (Jan 2025) – “Would recommend, good local knowledge.”Sales Client | Bothlyn, Main Street Bankfoot | 1 Bed Flat
"A neighbour recommended this agency. Good communication. The initial sale fell through and the local agent was able to secure another offer within 24 hours. Felt relieved after the sale went through. Would recommend, good local knowledge."
Barbara McKay (Dec 2024) – “I was impressed with Cara’s approach when viewing a property being sold by Premier. Property well advertised, gaining maximum exposure. Professional, friendly, not pushy. Relieved that someone else was taking the strain and I could trust them.”Sales Client | Byres Of Murthly Farm Cottage Murthly, Perth | 3 Bed Cottage | Sold Over Home Report in 9 Days
"Chose PPP as I was impressed with Cara's approach when viewing a property being sold by Premier.
Marketing was professional and prompt. Property well advertised, gaining maximum exposure. First class communication, everyone I spoke to on the telephone or face to face was able to answer queries. Professional, friendly, not pushy. Relieved that someone else was taking the strain and I could trust them.
Most definitely recommend, takes away a lot of the stress involved in house selling and gives a buffer between buyer and seller, so you don't get drawn into personal involvement."
Helen Dundas (Dec 2024) – “Staff where understanding of our personal circumstances. All communication was easy, helpful and responsive – everything you needed, however hard or stupid the questions may have seemed. Excellent experience.”Sales Client | Sandeman Place, Luncarty | 3 Bed Detached Bungalow | Sold in 3 Weeks
"We chose Premier Properties as staff were understanding of our personal circumstances and help with viewings.
All the marketing materials were professional and the photographer was helpful and polite. All communication was easy, helpful and responsive - everything you needed, however hard or stupid the questions may have seemed.
Excellent experience. Would recommend, they are professional and polite."
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Premier Properties Perth wins the prestigious Five Star Award for “Best Estate Agency Single Office – Scotland” in the UK Property Awards 2024 - Choosing an Estate Agent: why a realistic valuation is crucial to a successful sale
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