Property Market Update – December 2020

Scotland’s move to Tier Four restrictions on Boxing Day should not impact on house moves, under the current government guidelines. Assuming no further changes are announced, moves can continue to take place in the tier 4 protection level, provided they can be carried out safely.

Our immersive 3D virtual tours enable potential purchasers to take a simulated walk-through of our properties for sale and gain digital measurements of any part.  We can carry out virtual valuations and viewings where preferred and, as things stand, can continue to carry out valuations and viewings at properties, whilst following government guidance to keep people safe.

The Land and Buildings Transaction Tax holiday, coupled with the change in lifestyle caused by the coronavirus outbreak, is encouraging people who may have been thinking of selling to take the plunge and get their properties to the market while there remains buyer interest and demand.

As we enter the festive period, we take a moment to reflect on what has been an extraordinary year.

January – November 2020

Looking at the year-to-date figures, we:

  • Launched 225 new properties to the sales market
  • Sold 206 properties with a total value in excess of £38 million (remarkably, 75% of sales occurred in the 6 month period between June and November)
  • Listed 157 properties for rent
  • Agreed 141 tenancies
  • Helped 37 new landlords get their properties to the rental market

Sales Market: June – November 2020

Since the housing market re-opened at the end of June, we have helped a phenomenal number of people move home as unexpected market momentum overcame the unknowns of the pandemic and the property sales sector experienced a mini-boom. 

  • We launched 158 new properties to the market
  • Sold 150 properties
  • Overall, activity was up by around 50% on the same period last year
  • July was the busiest month when we helped vastly more people move home in a single month than ever before  

According to official statistics from Rightmove, we sold more properties than any other agent in the Perth area (PH1 and PH2 postcodes) during this period.

Sales Agreed in Perth Area: 29 Jun - 30 Nov 2020

November 2020 

  • We sold 23 properties (up slightly on Nov 2019).
  • 74% of properties sold at asking price or above.
  • The total value of sales agreed was £3,963,750
  • We negotiated an additional £50,800 for our clients (an average of £2,200 per property).
  • We listed 14 rental properties and agreed tenancies on 11  properties

October 2020

  • We launched 25 new properties to the market (up 14% on last October)
  • Sold 27 properties (50% more than October 2019)
  • The total value of sales agreed was £4,698,495
  • 67% of sales were agreed over asking price (generating an additional £56,070 for our clients).
  • We listed 14 properties for rent and agreed tenancies on 11 properties

The past five months has been the busiest period we have ever experienced at PPP.  Our staff, photographer, contractors and the surveyors and solicitors we work have all went above and beyond to cope with the increased demand and ensure home moves happened as smoothly as possible.  

We welcomed two new members of staff to our estate agency team

Kevin McGillivray and Debbie Bree

Is Now a Good Time to Buy or Sell? 

In spite of the unusual year we have had, UK mortgage approvals hit a 13-year high, partly due to the increased demand caused by the pandemic and the Land and Buildings Transaction Tax holiday.  Good mortgage rates are still available and there is still time to take advantage of the lower threshold for LBBT which has been raised temporarily to £250,000 until 31st March 2021.  The start of the new year is traditionally a busy time for the housing market as buyers and sellers alike use the festive period to plan the year ahead.  Many will view 2021 as a time to focus on reprioritised housing needs and to start afresh.  And, with the potential LBBT savings, we expect market momentum to continue into next year.  

Testimonials
Susan & Mark Osprey (January 2021) – “We felt very happy with the service and compared to other experiences of house sales we have had this was by far the best – caring staff, knowledgeable and appreciative of how stressful house selling can be, especially in a pandemic!”Susan & Mark Osprey (January 2021) – “We felt very happy with the service and compared to other experiences of house sales we have had this was by far the best – caring staff, knowledgeable and appreciative of how stressful house selling can be, especially in a pandemic!”Estate Agency Client - Burghmuir Road, Perth

"I wanted a local firm and was impressed with Premier when we purchased our house.  Marketing all very good, quick and easy, website all updated quickly.  As you did many of the viewings, we were very appreciative of that.  You seemed to really get a feel for what the buyer also wanted, as well as seller.  Also got feedback very quickly and we never had to chase up.  Excellent customer service and very personalised.  Always felt like you knew who we were when we called.  It felt like you wanted to sell our house as much as we did. Great to be able to use you to view properties as we were not in Perth. You always tried to get a few people to view if we were going to do it ourselves, conscious that we had to travel down for this.  We never felt rushed or pushed into anything.

We felt very happy with the service and compared to other experiences of house sales we have had this was by far the best - caring staff, knowledgeable and appreciative of how stressful house selling can be, especially in a pandemic!!  Absolutely recommend for all of the above reasons  - we wish we could use you again if/when we decide to sell our house in Aberdeenshire."

 

Moira Hutton (December 2020) – “They made me feel confident that my house would be sold.  Customer service was excellent.  Would recommend; they look after you very well.”Moira Hutton (December 2020) – “They made me feel confident that my house would be sold. Customer service was excellent. Would recommend; they look after you very well.”Estate Agency Client - Balmanno Park, Perth

"Premier Properties was recommended to me by a friend.  I was very impressed with the marketing.  Very efficient with information about potential buyers.  Negotiation was very professional.  They made me feel confident that my house would be sold.  Customer service was excellent.  Would recommend; they look after you very well."

 

Alan Cunningham (December 2020) – “Even after a couple of real set backs you stuck with it giving good advice.  On the occasions we had to contact Alan direct, he always answered/contacted us right away.  Customer service good and reassuring at times when needed it most.”Alan Cunningham (December 2020) – “Even after a couple of real set backs you stuck with it giving good advice. On the occasions we had to contact Alan direct, he always answered/contacted us right away. Customer service good and reassuring at times when needed it most.”Estate Agency Client - Juniper Place, Perth

 

"Viewed house on Premier’s site so decided it would be simpler to use Premier after speaking to Cloe then Alan & Katie.  Photos & video good, also helped with arranging home report.  Any correspondence was helpful, informative and polite.  Communication good, especially on the occasions we had to contact Alan direct, he always answered/contacted us right away.  Even after a couple of real set backs you stuck with it giving good advice whilst basically starting again with advertising and calming us down.  Customer service good and reassuring at times when needed it most, personal experience.  We were pleased and happy with the service."

Pamela Adamson (December 2020) – “Well organised team, communication good.  Took the stress out of selling for us.  Would recommend – very efficient service.”Pamela Adamson (December 2020) – “Well organised team, communication good.  Took the stress out of selling for us.  Would recommend – very efficient service.”Estate Agency Client - Alexandra Street, Perth | Sold Over Asking Price within 4 Weeks

 

"Professional approach.  Kept up to date on the whole process, photos and video accurately showed off our flat, website easy to navigate and excellent coverage online and on social media.  kept up to date on viewers feedback and had two offers within 4 weeks.  Offers were discussed with ourselves - good price negotiated for us.  Well organised team, communication good.  Took the stress out of selling for us.  Would recommend - very efficient service."

 

Andrew Clarke (December 2020) – “I felt confident and reassured during the process and customer service was spot on.”Andrew Clarke (December 2020) – “I felt confident and reassured during the process and customer service was spot on.”Estate Agency Client - Castleton Road, Auchterarder

 

"We chose Premier because of the awards they have won for service.  Excellent, good quality, advertising.  Difficult dealing with potential viewers during COVID, but Premier managed this well and viewings were all done per government rules and instructions.  Communication first class, I was always given at least two days’ notice of every viewing and background information of viewer and ability to purchase.  Negotiation all was straight forward.  I felt confident and reassured during the process and customer service was spot on.  Don’t change a thing.  Would recommend."

 

Margaret Reilly (November 2020) – “Katie and Alan both came to meet me and go through my plans for my house move. They listened. Both professional and approachable, I knew they could steer me through the selling process.  They gave me sound advice on the value of my property, a selling price that was achievable.  Experience shows.  I felt that Katie and Alan and their team really cared, I was in good hands.  They are the people to trust.”Margaret Reilly (November 2020) – “Katie and Alan both came to meet me and go through my plans for my house move. They listened. Both professional and approachable, I knew they could steer me through the selling process. They gave me sound advice on the value of my property, a selling price that was achievable. Experience shows. I felt that Katie and Alan and their team really cared, I was in good hands. They are the people to trust.”Estate Agency Client - Braeside Gardens, Perth | Sold in Less Thank a Week, Over Asking Price

 

"We asked five estate agents to value our property. I chose PPP because their approach was very personal. Katie and Alan both came to meet me and go through my plans for my house move. They listened. Both professional and approachable, I knew they could steer me through the selling process. They are the people to trust.

I was delighted with the whole package that Premier Properties put together to market my property. The photos were beautiful. The video tour is very user friendly, I was very impressed, it enabled people to view the property from their own home. All the details were on social media within 48 hours.

Alan conducted the viewings. As I was showing himself and Katie around the property, he was pointing out the main selling features, committing them to memory. He managed to fit in a potential buyer for a second viewing in an already packed diary. Talk about being in two places at once. He did well as the property sold in less than a week.

Everyone one of the staff was so kind and patient with my questions. I can't praise them enough. What a great team.

Alan and Katie were spot on with the asking price of the property; attractive to buyers and myself.  The best of both worlds.  PPP are realistic, they gave me sound advice on the value of my property, a selling price that was achievable, not pie in the sky. Experience shows.  I felt that Katie and Alan and their team really cared, I was in good hands."

 

Latest Properties