Property Market Update – December 2020

Scotland’s move to Tier Four restrictions on Boxing Day should not impact on house moves, under the current government guidelines. Assuming no further changes are announced, moves can continue to take place in the tier 4 protection level, provided they can be carried out safely.

Our immersive 3D virtual tours enable potential purchasers to take a simulated walk-through of our properties for sale and gain digital measurements of any part.  We can carry out virtual valuations and viewings where preferred and, as things stand, can continue to carry out valuations and viewings at properties, whilst following government guidance to keep people safe.

The Land and Buildings Transaction Tax holiday, coupled with the change in lifestyle caused by the coronavirus outbreak, is encouraging people who may have been thinking of selling to take the plunge and get their properties to the market while there remains buyer interest and demand.

As we enter the festive period, we take a moment to reflect on what has been an extraordinary year.

January – November 2020

Looking at the year-to-date figures, we:

  • Launched 225 new properties to the sales market
  • Sold 206 properties with a total value in excess of £38 million (remarkably, 75% of sales occurred in the 6 month period between June and November)
  • Listed 157 properties for rent
  • Agreed 141 tenancies
  • Helped 37 new landlords get their properties to the rental market

Sales Market: June – November 2020

Since the housing market re-opened at the end of June, we have helped a phenomenal number of people move home as unexpected market momentum overcame the unknowns of the pandemic and the property sales sector experienced a mini-boom. 

  • We launched 158 new properties to the market
  • Sold 150 properties
  • Overall, activity was up by around 50% on the same period last year
  • July was the busiest month when we helped vastly more people move home in a single month than ever before  

According to official statistics from Rightmove, we sold more properties than any other agent in the Perth area (PH1 and PH2 postcodes) during this period.

Sales Agreed in Perth Area: 29 Jun - 30 Nov 2020

November 2020 

  • We sold 23 properties (up slightly on Nov 2019).
  • 74% of properties sold at asking price or above.
  • The total value of sales agreed was £3,963,750
  • We negotiated an additional £50,800 for our clients (an average of £2,200 per property).
  • We listed 14 rental properties and agreed tenancies on 11  properties

October 2020

  • We launched 25 new properties to the market (up 14% on last October)
  • Sold 27 properties (50% more than October 2019)
  • The total value of sales agreed was £4,698,495
  • 67% of sales were agreed over asking price (generating an additional £56,070 for our clients).
  • We listed 14 properties for rent and agreed tenancies on 11 properties

The past five months has been the busiest period we have ever experienced at PPP.  Our staff, photographer, contractors and the surveyors and solicitors we work have all went above and beyond to cope with the increased demand and ensure home moves happened as smoothly as possible.  

We welcomed two new members of staff to our estate agency team

Kevin McGillivray and Debbie Bree

Is Now a Good Time to Buy or Sell? 

In spite of the unusual year we have had, UK mortgage approvals hit a 13-year high, partly due to the increased demand caused by the pandemic and the Land and Buildings Transaction Tax holiday.  Good mortgage rates are still available and there is still time to take advantage of the lower threshold for LBBT which has been raised temporarily to £250,000 until 31st March 2021.  The start of the new year is traditionally a busy time for the housing market as buyers and sellers alike use the festive period to plan the year ahead.  Many will view 2021 as a time to focus on reprioritised housing needs and to start afresh.  And, with the potential LBBT savings, we expect market momentum to continue into next year.  

Testimonials
Lori Corbet Mann (July 2021) – “Premier Properties’ team is absolutely outstanding – so friendly, professional and helpful! I can genuinely say that I have not previously enjoyed such outstanding customer service and care in the past 15 years of living in the UK.  I wouldn’t go anywhere else if selling a property in the future.”Lori Corbet Mann (July 2021) – “Premier Properties’ team is absolutely outstanding – so friendly, professional and helpful! I can genuinely say that I have not previously enjoyed such outstanding customer service and care in the past 15 years of living in the UK. I wouldn’t go anywhere else if selling a property in the future.”Estate Agency Client - Kirkgate, Perth | 1 Bed Flat | Sold in 7 Days Over Asking Price

"I chose PPP over other agents due to the integrity and commitment to their clients of the partners, Katie and Alan.

Superb marketing - professional and carried-out really swiftly.  First class customer service.  Brilliant Negotiation - you got us a higher price than we were anticipating!

Overall, the experience made me feel like a highly valued customer should.

Would undoubtedly recommend.  Your commitment to your customers, and to providing the highest standard of service possible was evident. I wouldn't go anywhere else if selling a property in the future.

Premier Properties' team is absolutely outstanding - so friendly, professional and helpful! I can genuinely say that I have not previously enjoyed such outstanding customer service and care in the past 15 years of living in the UK."

 

Isobel McIntyre (July 2021) – “Overall experience very smooth and I would thoroughly recommend Katie and her proactive team to anyone moving property, they were all very professional, quick responses and great service.”Isobel McIntyre (July 2021) – “Overall experience very smooth and I would thoroughly recommend Katie and her proactive team to anyone moving property, they were all very professional, quick responses and great service.”Estate Agency Client - Heughfield Road, Bridge of Earn | 4 Bed Detached Villa | Sold in 6 Days

"Chose PPP due to friend recommendation on how good they are.

The staff were great and very helpful and on the ball for following through.  Very positive outlook and friendly manner made clients easy to deal with.  All photos, video tour and drone footage were exceptional, the website was very good also.  Well-coordinated appointments and the feedback was very good and helpful.

Overall experience very smooth and I would thoroughly recommend Katie and her proactive team to anyone moving property, they were all very professional, quick responses and great service."

 

Anne Jardine (July 2021) – “Very quick, efficient and effective sale with positive results all round for myself, the seller, and also for the buyer.  Thank you for making the whole process a breeze!!”Anne Jardine (July 2021) – “Very quick, efficient and effective sale with positive results all round for myself, the seller, and also for the buyer. Thank you for making the whole process a breeze!!”Estate Agency Client - FriarStreet, Perth | 5 Bed Semi | Sold in 8 Days Substantially Over Asking Price

"I chose PPP as they have the most prominent estate agent sign around the Perth area and personal knowledge of professionalism of staff.

Excellent marketing. Quick in terms of setting up - photographer, footage and quality of photographs excellent.  Easy access to website.

Communication was frequent over the course of the sale.  Staff clearly worked as a team, knowledgeable of who was dealing with what and quick to return calls with information required. Communication with buyers was very efficient.  Appointments booked (canceled where necessary) to suit myself in a timely efficient manner.

I felt my view on the expectation on how much I was looking for was listened to and matched.

Very positive experience.  Very quick, efficient and effective sale with positive results all round for myself, the seller, and also for the buyer.

Would always recommend, why wouldn't you??  If you’re going to sell then I cannot think of a reason you would not opt for the best experience you can have.  Thank you for making the whole process a breeze!! Was lovely to speak with you all during the sale period."

 

Craig Wallace (July 2021) – “This was the easiest and best experience I have had of selling a property.  Customer service is excellent, a great team to do business with and nothing is too much trouble.”Craig Wallace (July 2021) – “This was the easiest and best experience I have had of selling a property. Customer service is excellent, a great team to do business with and nothing is too much trouble.”Estate Agency Client - Queen Street, Perth | 3 Bed Flat | Sold in 7 Days Over Asking Price

"Premier Properties have sold several properties recently in the area where my property was, so they obviously knew the market in this area.  This proved to be invaluable when the property sold within seven days of listing.

Marketing was fabulous, very professional photos and video that showed the property at its best.  Premier properties took the stress of showing potential buyers around by showing them themselves.  This was a huge help.  Great customer service, kept up to date throughout the process.

Very happy with the very quick sale of the property and the price achieved.  This was the easiest and best experience I have had of selling a property.

Customer service is excellent, a great team to do business with.  Every aspect of selling the property from first contact to the sale of the property has been very professional, they are great to deal with and nothing is too much trouble."

 

Alan Cleisham (July 2021) – “An excellent experience, our property was sold on the first day of being on the market – professional estate agency from the start to the finish of the sale process.”Alan Cleisham (July 2021) – “An excellent experience, our property was sold on the first day of being on the market – professional estate agency from the start to the finish of the sale process.”Estate Agency Client - Matthews Drive, Perth | 3 Bed Semi | Sold in 1 Day Substantially Over Asking Price

"PPP have a good reputation in the area and once our house was on the market we wanted to have confidence it would sell quickly for the price we needed.

The video tour, photos and the Matterport virtual tour were excellent. Having our property on PPP social media as coming soon certainly helped to get viewers in place as soon as it was on the market.

Zoe was excellent, providing feedback, being highly personable, knowledgeable and she updated the portal in a timely fashion so we always knew where we stood.  Zoe was able to negotiate a higher value than we had anticipated - something we were delighted with.  And our property was sold on the first day of being on the market

An excellent experience - we were well guided through the selling process by PPP throughout.

Would absolutely recommend - professional estate agency from the start to the finish of the sale process."

 

Duncan Scott (July 2021) – “They are the best I have experienced and would recommend them to anyone selling or purchasing a property – a reliable and trusted team with the customer at the heart of their business.”Duncan Scott (July 2021) – “They are the best I have experienced and would recommend them to anyone selling or purchasing a property – a reliable and trusted team with the customer at the heart of their business.”Estate Agency Client - Barrack Street, Perth | 2 Bed Flat | Sold in 12 Days Over Asking Price

"I appointed PPP as they are a reliable and trusted team with the customer at the heart of their business.

Very professional marketing, the walk-through tour is best in class.

They are the best I have experienced and would recommend them to anyone selling or purchasing a property.  They treat potential buyers with respect and professionalism.  Always working in the best interest of the client to achieve the best price.

I know that once I have marketed a property with Premier Properties I can relax in the knowledge that they are working hard in the background

My positive experience with Premier Properties gives me the confidence to recommend them to anyone selling or purchasing a property.

They have a dedicated and professional team whose primary focus is on good customer experience and strong communication."

 

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