We are delighted to announce a further addition to our online marketing proposal with joining the national property portal OnTheMarket.
OnTheMarket has quickly established itself as the third largest UK residential property portal in terms of traffic, behind Rightmove and Zoopla. We are now including as standard in our online marketing offering to clients a listing on OnTheMarket, as well as listings on Rightmove and Zoopla. This huge additional benefit to our clients means that we are now promoting properties on the three largest and best known property portals in the UK.
Director, Katie Hall explains: “Although we are currently top for sales agreed in the Perth area this year, which demonstrates just how effective our approach is proving to be, we are always looking at ways of improving and increasing how much exposure our properties receive. A presence on the top three national portals means that our properties will be seen by the largest and most engaged audience of home hunters in the UK.”
Director, Alan Keddie adds: “Whilst we do believe that the internet is only one part of our overall approach to selling, we recognise how valuable this element can be. OnTheMarket has a significant marketing budget to continue to build their consumer audience and a presence on this portal means our properties will reach more consumers. However, it’s not only our estate agency clients who will gain from us linking with the portal, our landlord and investor clients will also benefit from the additional exposure this can generate.”
As well as OnTheMarket, Rightmove and Zoopla, our online offering to landlords includes exposure via the LettingWeb platform (and associated partner sites) and the Citylets portal.
Murray Hall, Head of Lettings comments: “We now have an extremely comprehensive online marketing package for our landlord clients. OnTheMarket is very well known across the UK and down south and because we see many people relocating to the Perthshire area due to change of employment, it’s another valuable way of attracting quality tenants for our rental properties.”
We particularly like the portal’s clean, uncluttered presentation which is a refreshing change for the consumer because it focuses entirely on the property listings.
Head of Estate Agency, Gary Robertson, explains: “The overall look of the website is very impressive and easy to use. At the time of writing, OnTheMarket is currently marketing over 700 properties in Perthshire alone and we are keen to ensure that our clients’ properties, either for sale or for rent, are receiving as much online exposure as possible.”
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